Kurt Mazurek
Summerville | United States
Skills
No information
Interests
Mountain biker
Graphic designer
Musician
Lover of all things outdoors...tirelessly creative.
Author of the novel personal best: fishing and life
Videographer
Summary
Activity
Work experience
Shimano North America Holding, Inc.
Brand Marketing Manager | 11/2015 - 01/2020
• Lead the marketing team in creating and implementing a multi-channel annual marketing plan
• Remain consistent with global brand positioning while tailoring messaging to maximize regional and local results
• Support dealer network, from mass market to independent retailers, with merchandising, training and sales tools
• Collaborate with sales and product teams to develop and monitor launch plans that meet and exceed goals
• Recruit and train active team of high-profile “pro-staff” to represent our brand in alignment with our marketing plan
• Responsibly manage large marketing budget, ensuring all objectives are met according to the annual plan
Sheldons Inc (Mepps and Mister Twister Fishing Lures)
Creative Director | 01/2014 - 10/2015
• Updated, re-branded, improved awareness and significantly increased annual sales of two iconic brands
• Headed a complete analysis and successful re-design of all retail product packaging
• Grew loyal social media following by surveying and studying the customer and creating relevant content
• Created a program of engaging videos that entertained, informed and demonstrated the brand’s strengths
• Formed strong media relationships to enhance the brand’s presence in industry publications
Midwest Manufacturing
Marketing Director | 05/2008 - 01/2014
• Developed, executed and delivered annual marketing plans to meet sales objectives
• Created and implemented design standard and brand guidelines to guarantee consistency
• Hired, inspired, mentored and evaluated an internal team of creative talent to ensure annual growth goals were met
Personal Best: Fishing and Life
Author | 06/2013 - 07/2013
• Authored and published a fiction novel set behind the scenes of tournament bass fishing
• Available as an eBook, paperback and audiobook on Amazon, iTunes, Barnes & Noble and Audible.com
Sportsmans Connection
Creative Director | 05/2006 - 06/2008
• Led the product development, creative design and marketing plan for a profitable new product launch
• Collaborated with the sales team and top executives to develop successful retail merchandising programs
ColinKurtis advertising & design
Creative Director/Owner | 01/1996 - 05/2006
• Personal dedication grew ColinKurtis from a startup to a thriving agency with a long list of loyal accounts
• Excitedly wore every hat imaginable in the graphic design and advertising industry
Education history
Columbia College of Chicago
BFA | 1988 - 1992
