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Lover of all things outdoors...tirelessly creative.

Author of the novel personal best: fishing and life

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Angler

• Marketing Strategist, Creative Director, Author, Videographer and expert, hands-on Graphic Designer

• Lead the marketing team in creating and implementing a multi-channel annual marketing plan
• Remain consistent with global brand positioning while tailoring messaging to maximize regional and local results
• Support dealer network, from mass market to independent retailers, with merchandising, training and sales tools
• Collaborate with sales and product teams to develop and monitor launch plans that meet and exceed goals
• Recruit and train active team of high-profile “pro-staff” to represent our brand in alignment with our marketing plan
• Responsibly manage large marketing budget, ensuring all objectives are met according to the annual plan

Brand Marketing Manager

• Updated, re-branded, improved awareness and significantly increased annual sales of two iconic brands
• Headed a complete analysis and successful re-design of all retail product packaging
• Grew loyal social media following by surveying and studying the customer and creating relevant content 
• Created a program of engaging videos that entertained, informed and demonstrated the brand’s strengths
• Formed strong media relationships to enhance the brand’s presence in industry publications


Creative Director

• Developed, executed and delivered annual marketing plans to meet sales objectives
• Created and implemented design standard and brand guidelines to guarantee consistency
• Hired, inspired, mentored and evaluated an internal team of creative talent to ensure annual growth goals were met

Marketing Director

• Authored and published a fiction novel set behind the scenes of tournament bass fishing
• Available as an eBook, paperback and audiobook on Amazon, iTunes, Barnes & Noble and Audible.com

Author

• Led the product development, creative design and marketing plan for a profitable new product launch
• Collaborated with the sales team and top executives to develop successful retail merchandising programs

• Personal dedication grew ColinKurtis from a startup to a thriving agency with a long list of loyal accounts 
• Excitedly wore every hat imaginable in the graphic design and advertising industry

Creative Director/Owner

Kurt Mazurek is a Brand Marketing Manager at Shimano North America Holding, Inc. in Summerville, SC.

Kurt Mazurek

Kurt Mazurek

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