Kimmy Le

Marketing Coordinator · Sisstrevolution

Carlsbad, CA

In My Own Words

I have four years experience in Creative and Marketing as a freelance graphic designer, lifestyle photography and writer in the action sports industry. My most recent positions at Folklore and Reef allow me to work with not only creative and marketing; but also sales, apparel and product development. I met regularly with these other departments while assisting with photo studio preparation, catalog design and production, in-store retail requests, PR events, photoshoot preparation, and eComm asset-updates. However, I am looking to expand my skills and pursue a career as a Project or Marketing Coordinator. I believe my experience has given me the benefit of successfully multitasking hands-on and communicating with various departments. I am very open-minded, organized and attentive to detail; I am an outgoing individual, extremely well-balanced with workload, and time-management. Most importantly, I am a hands-on coworker and artist, willing to go as far as I can to create the best possible, solution.

Work Experience

Marketing Coordinator

Sisstrevolution

2019 – Present

Sisstrevolution is a brand focused on fresh modern design and providing a full spectrum of products for womens' surfing. I assist in overall marketing plans, and am responsible for product content organization; image assets, descriptions, and promo. In addition I assist and attend Sisstr branded events and retail activations while scheduling riders for events, shoots and trips as well as organize flight accommodations. I coordinate social media posts the website blog, emailers, and select collaborations, and research target audience while discovering new trends; helping create engaging text, video and image content.

eCommerce & Digital Coordinator

Caravan West

2018 – 2019

· Lead communication with vendors, photo studios, editors, copywriters, and designers to ensure all products are uploaded and merchandised on the website to meet seasonal deadlines and marketing campaigns · Procuring, proof reading, writing support and uploading of web copy · Requesting, organization, quality, on time delivery and brand assurance and uploading of all website imagery, procured from vendors, photographers and editors · Coordination and execution of connected digital promotions and marketing campaigns through the website, including merchandising across all pages and collections, promotions, sales/markdowns, etc. · Coordination and execution of email marketing campaigns aligned with marketing calendar · Upload and schedule content on Shop Caravan West as needed against marketing calendar · Coordination of product inventory, delivery and execution for all product shoots, running errands related to events / studio work as needed to support marketing initiatives · Support Ecomm and Marketing needs as directed and other duties as assigned

Inventory Photographer & Manager

Folklore Vintage Rentals

2017 – 2018

Prep event orders weekly Assist with styling & style board construction Exercise communication with delivery team and clients concerning product within current and future orders

Freelance Graphic Designer

prAna

2016 – 2017

Collaborate with apparel designers Design printable graphics for men’s apparel

Freelance Photographer & Writer

Alex Bottle

2016 – 2016

Shoot lifestyle product photography Creative travel writing for various digital components

Freelance Graphic Designer

REEF

2013 – 2015

Design instore retail requests, as well as website, and magazine ad spreads Collaborate with apparel designers on tee-shirt designs, and styling shotlists for photo-shoots Assist eComm with updating various digital components Edit product imagery for website and catalog purposes