Khue Cai

Currently producing video and digital ad content for advertising agencies, including TBWA\Media Arts Lab and Left Field Labs. Clients include Apple, Cisco and Sony Pictures. Highlights include launching Apple’s “That's iPhone” campaign in 15 countries and managing production of all associated digital display and social content (2019). Produced and edited an online video series promoting Cisco's “CX” software services (2020). Managed on-location filming in Dallas, Texas, as well as clients, creative teams and vendors.

Managed advertising creative development for a leading arts organization. My scope of work included producing print, online and social media ad creative, as well as direct marketing materials.

Produced and edited digital media projects for Northrop Grumman Aerospace Systems. Collaborated with internal programs, engineers, marketing teams and media production staff to create a wide range of video and photo content. Media content was created for special events, internal & external communications, broadcasting and DVD distribution.

Managed broadcast and digital advertising content production for various production companies. Clients included Experian, Ultimate Ears and Disney. Supervised video & commercial shoots from concept to delivery. Also advised clients, creative agencies, and social media teams on brand development and marketing communications tactics.

I led the development of global marketing campaigns for EA’s video games. Major milestones include conception, production and delivery of global launch and sustaining cross-channel marketing campaigns for the Madden NFL, FIFA and UFC franchises, as well as top grossing mobile game apps. Also developed, iterated, and optimized performance based acquisition, engagement, and monetization campaigns across digital and traditional channels.