KENNETH LABARBER

• Responsibilities include working with distributor Management and personnel to increase volume, distribution, and to ensure execution on our brand in the market place with key retailers as well as all other channels of business. • Conduct monthly / bi monthly meetings with distributor to discuss upcoming ad activities, authorizations, review sales goals, results, etc • Educating distributor management and sales force on our brand and how to effectively sell our brand, Responsibilities also include tracking sales, hitting monthly goals, monitoring depletions at the distributor as well as making multiple sales call within my territory which includes Riverside, San Bernardino, and Imperial Counties.

• Responsible for managing, training, and developing a team of 5 sales people in a designated territory. • The primary objective of a DSM is to drive execution, distribution and sales through executing market programs, product distribution, managing profitability and growing sales and margin. • Conduct daily sales meeting in a group setting to monitor performance, track weekly sales goals through margin miner, review weekly promotions and chain activity. • Cadbury Schweppes (Dr Pepper Snapple Group /7UP/RC).

• Responsibilities included cross selling accounts on all products in the Cadbury Schweppes portfolio as well as cold calling, opening new accounts. • placing cold equipment, increasing distribution, gaining incremental space, selling resets and managing reset team. • Primary role of a Trade Development Manager is to grow overall business in UDS channels as well as On Premise accounts by selling in high margin packages for the company to increase overall margin and profit. • (Pacific Snapple Distributors) Dr Pepper Group.

• Responsible for servicing existing account base which included all major grocery chains, independent grocery, on premise, UDS, drug, and managed service accounts. • Responsibilities also included meeting and exceeding prior year sales, distribution goals, maintaining a unmatched level of customer service, increasing customer base, executing the company standards in the trade. • Other responsibilities include prospecting for new business and placing cold equipment.

• Cal spas, a division of California Acrylic Industries specialized in home resort products such as outdoor furniture, barbecues, and billiards. • Job Duties Prospecting / Cold Calling to create new business in designated territories. • Generating new sales, processing orders, and coordinating deliveries as well as training new dealers on the products. • Other responsibilities included servicing existing dealer network by assisting them in developing marketing and advertising ideas while handling any dealer questions and/or concerns.

• The world's most recognized trademark and distributor of carbonated beverages, sports drinks, water and fruit drinks. • Job Duties Administered account base of over 450 clients. • Managed and maintained client concerns, requests, and product ordering. • Sustained front-end business by creating sales profit and unsurpassable customer satisfaction. • Involved in team effort that increased my account base from 100 to over 450 in a two-year period. • Managed merchandisers, product displays, promotions to Coca-Cola Enterprises standards and executions in the field. • Assisted in weekly team field meetings to discuss short term goals obtaining monthly objectives.