Kelly Nedderman

Stars Above, Women's Lounge April 2021-October 2021 • #2 US market share in the Women's Sleep and Lounge category • Champion for virtual 3D development enabling flexibility for line assortment visualization and cross brand merchandising plus eliminating sample costs and waste LEGO x Target Collaboration October 2020-May 2021 • Specifically selected as part of 2 extremely talented cross functional teams (Home & Apparel) to lead art development for this limited time only, high profile collaboration and worked directly with the LEGO team • Ensured project success by driving alignment across dozens of product categories through timely communication, management of process and digital/physical assets that kept everyone on the same page and coaching our team and vendors on the partner’s expectations and requirements • The resulting artwork was used across the entire 300 piece collection as well as product packaging, in-store/online visuals and marketing, landing in-store for the 2021 Holiday season A New Day, Women's Ready-To-Wear September 2019-March 2021 • Lead art direction, print/pattern, and graphic design for this $1B RTW brand • Research and synthesize global and national consumer mindsets and seasonal trends in apparel, products, color, styling, techniques, and materials to ensure brand relevancy across diverse guest segments • Drove the art direction and color components of a full brand re-envisioning in 2020 while contributing to trend, guest insights, and influencer research directly resulting in increased relevancy, sales and improved consumer sentiment • Onboarding of new team members and mentoring of associate designers resulting in improved skills, performance during milstone meetings and eventual promotions • Champion for learning and sharing new technologies/software (including 3D) in direct collaboration with the technology, engineering, color and virtual development teams to strategically refine workflows, increase efficiency and elevate/future-proof skills as well as to support the pivot to virtual during Covid Cat & Jack, Girls November 216-September 2019 • Creation of innovative graphics and patterns with emphasis on positive messaging and empowerment for kids across all dimensions of difference • Laser focused on the needs of the guest through research, consumer insights, co-create moments, events, and internal initiatives to support $2B in yearly sales • Proactive outreach to diverse teams, business councils, and the Inclusive Products Council to ensure authenticity and accuracy for Cat & Jack concepts and art

• Select clients include: Old Navy (Men’s, Women’s, Maternity/Plus, Accessories/Non-apparel, Boy, Toddler Girl, Newborn), Lucy, Charlotte Russe, Levi’s Red Tab, and Gap Outlet • Consultant for textile and fashion design, art direction, trend and color • Hired and managed seasonal freelance teams, streamlined development processes, and authored best practice guidelines for internal design teams • Custom artwork creation, repeats, color separations, cleaning, adapting existing and purchased art including vintage pieces