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Senior Design Consultant

Specialist & Consultant

As a creative professional my experience includes 18+ years in fashion and product design for retail/consumer markets, as well as 10 years as an educator. My design practice spans a wide variety of categories, ages & end uses. This includes work for multiple Fortune 500 companies, numerous small businesses and personal experience as an entrepreneur. 

I’ve helped expand and elevate the product offering in Womens, Mens, Kids, Swim and Lounge categories for companies like Target, Levis, Gap, Old Navy, Stitchfix and CAMP, as well as numerous smaller independent brands. By creating striking on-brand art direction, brand development, thoughtful trend research, and beautiful print work, I’ve helped these brands stand out in a crowded marketplace.

While my client work is very diverse, all of my projects are connected by an elevated aesthetic that is thoughtful, playful and highly creative with a laser focus on global trends & consumer needs. As a human, creative and leader, I am constantly learning, feeling, building and synthesizing. I am not afraid to ask questions, learn new tools/techniques or get my hands dirty working to find solutions or even better questions.

Services Offered: Textile Design (creating new pieces, adapting existing and vintage art, repeat creation, cleaning and coloring using Photoshop, Illustrator and NedGraphics), Trend Research & Synthesis, Color & Concept Design, Art Direction, Creative Strategy, Brand Development, Creative Process (flow, tools/tech, audits), Mentoring

Have a project you need help with? Let's talk!

https://www.kellynedderman.com

• Select clients include: StitchFix (Mens & Womens), CAMP, LVHR
• Design consultant for textile (home and fashion), trend, consumer insights, brand development, strategy, art direction, concept and color
• Shape and cultivate brands through thoughtful design and art direction, helping clients establish a clear brand voice/handwriting, elevated aesthetic, differentiation, and cohesive storytelling across all product, media and sales channels
• Macro and micro focused trend research and synthesis 
• Beautiful print & pattern work (creating new pieces, adapting existing and vintage art, repeat creation, cleaning and coloring) across Womens, Mens, Kids and Accessories
• Entrepreneurial minded creative who is able to work independently on multiple projects simultaneously, under tight time constraints, in a virtual environment with a high level of accountability

Stars Above, Women's Lounge
April 2021-October 2021
• #2 US market share in the Women's Sleep and Lounge category
• Champion for virtual 3D development enabling flexibility for line assortment visualization and cross brand merchandising plus eliminating sample costs and waste

LEGO x Target Collaboration
October 2020-May 2021
• Specifically selected as part of 2 extremely talented cross functional teams (Home & Apparel) to lead art development for this limited time only, high profile collaboration and worked directly with the LEGO team
• Ensured project success by driving alignment across dozens of product categories through timely communication, management of process and digital/physical assets that kept everyone on the same page and coaching our team and vendors on the partner’s expectations and requirements 
• The resulting artwork was used across the entire 300 piece collection as well as product packaging, in-store/online visuals and marketing, landing in-store for the 2021 Holiday season

A New Day, Women's Ready-To-Wear
September 2019-March 2021
• Lead art direction, print/pattern, and graphic design for this $1B RTW brand
• Research and synthesize global and national consumer mindsets and seasonal trends in apparel, products, color, styling, techniques, and materials to ensure brand relevancy across diverse guest segments
• Drove the art direction and color components of a full brand re-envisioning in 2020 while contributing to trend, guest insights, and influencer research directly resulting in increased relevancy, sales and improved consumer sentiment
• Onboarding of new team members and mentoring of associate designers resulting in improved skills, performance during milstone meetings and eventual promotions 
• Champion for learning and sharing new technologies/software (including 3D) in direct collaboration with the technology, engineering, color and virtual development teams to strategically refine workflows, increase efficiency and elevate/future-proof skills as well as to support the pivot to virtual during Covid

Cat & Jack, Girls
November 216-September 2019
• Creation of innovative graphics and patterns with emphasis on positive messaging and empowerment for kids across all dimensions of difference
• Laser focused on the needs of the guest through research, consumer insights, co-create moments, events, and internal initiatives to support $2B in yearly sales
• Proactive outreach to diverse teams, business councils, and the Inclusive Products Council to ensure authenticity and accuracy for Cat & Jack concepts and art

Senior Textile Designer 

• Select clients include: Old Navy (Men’s, Women’s, Maternity/Plus, Accessories/Non-apparel, Boy, Toddler Girl, Newborn), Lucy, Charlotte Russe, Levi’s Red Tab, and Gap Outlet
• Consultant for textile and fashion design, art direction, trend and color
• Hired and managed seasonal freelance teams, streamlined development processes, and authored best practice guidelines for internal design teams
• Custom artwork creation, repeats, color separations, cleaning, adapting existing and purchased art including vintage pieces


Senior Textile & Graphic Design Consultant

Kelly Nedderman is a Senior Design Consultant at Freelance in Huntington Beach, CA.

Kelly Nedderman — Senior Design Consultant at Freelance

Kelly Nedderman

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