Kelly McWhirter

Core Responsibilities: Rebranding and Packaging Design Graphic and Web Design / Print and Digital Email / SMS Marketing Planning and Design Ecommerce Site Management Graphic Design: Applied a higher standard of typography to all digital assets and designs Digitally designs 3-4 promotional email blasts per week Executes label concept, design and creation for product packaging Quality control all production art assets for print Packaging & Branding: 2020 Independent Beauty Innovation Award winner for product quality & design Executed a complete rebrand of business model, logo, packaging & web Print production, design and manage over 80+ active product labels Email Marketing: Generated $3.72 M in email marketing revenue for 2020 Increased average email open rate from 6% to 21% over a 4 month period Decrease unsubscribe rate from 0.38% to 0.23% over a 6 month period Grew email list from 20k to 120k, with active & segmented pop ups SMS Marketing: Generated $742,339 in email marketing revenue for 2020 Maintained a 10% CTR for campaigns & automations Maintained a 21% CTR for browse & abandoned cart flows Increased subscribers by 9k through keyword pop ups Web Management: Expanded E-commerce SKU’s from 20+ to 150+ (influenced R&D) Maintained a 4.8% store average conversion rate Increased store AOV from average $45 to $78 through upsells Increased returning customer rate by 18%, return purchase 30 days

Scheduled and executed monthly marketing goals with given budgets and themes. Retouched, designed and organized all seasonal catologues and brand line-sheets. Create and maintain all aspects of ecommerce website & marketing material.

Lead design on flyers, brochures, catelogues, newsletters, guest invites and more. Retouched, designed and organized all doctor profiles and headshots. Designed graphics, banners, infographs and other creative assets for the website.

Lead creative direction & development onvarious projects, assist on high level designs. Management of creative team, projects, & lead all client communication and feedback. Lead quaility controller for all design, web and grpshic projects.

Developed & designed successful monthly ad campaigns over multiple platforms. Retouched, designed and organized all product photography in-house. Digital concept creation & key graphic design support for high level projects.