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MATUSE Case Study

I am a highly versatile and creative soul, rooted in Orange, CA, with an unyielding passion for all things marketing &amp; design. Over the course of my 10+ years in the design space, I have honed my skills and earned a Bachelor of Science in Graphic &amp; Web Design, specializing in various facets of the creative realm. Areas of Expertise: <ul><li>Brand Design &amp; Development</li><li>Graphic &amp; Web Design</li><li>Universal Marketing</li><li>Packaging Design</li><li>Production Art and Print Material</li></ul> Diligence and passion define my approach to effective problem solving, where I uphold myself to the highest standards of creativity. I believe in the transformative power of design and its ability to elevate brands, capture attention, and evoke emotions. Life Beyond Design: Beyond the world of pixels and colors, I find joy in staying active and embracing the outdoors. Weekends are my canvas for exploration, whether I'm navigating local street fairs, immersing myself in live shows, or simply enjoying quality time with friends and family.In every project, I bring a unique blend of creativity, dedication, and a love for design, striving to create meaningful and visually impactful experiences.

SENIOR GRAPHIC DESIGNER / MARKETING MANAGER

Core Responsibilities: 

Rebranding and Packaging Design
Graphic and Web Design / Print and Digital
Email / SMS Marketing Planning and Design
Ecommerce Site Management 

Graphic Design:

Applied a higher standard of typography to all digital assets and designs
Digitally designs 3-4 promotional email blasts per week
Executes label concept, design and creation for product packaging
Quality control all production art assets for print

Packaging & Branding:

2020 Independent Beauty Innovation Award winner for product quality & design
Executed a complete rebrand of business model, logo, packaging & web
Print production, design and manage over 80+ active product labels

Email Marketing:

Generated $3.72 M in email marketing revenue for 2020
Increased average email open rate from 6% to 21% over a 4 month period
Decrease unsubscribe rate from 0.38% to 0.23% over a 6 month period
Grew email list from 20k to 120k, with active & segmented pop ups

SMS Marketing:

Generated $742,339 in email marketing revenue for 2020
Maintained a 10% CTR for campaigns & automations
Maintained a 21% CTR for browse & abandoned cart flows
Increased subscribers by 9k through keyword pop ups

Web Management:

Expanded E-commerce SKU’s from 20+ to 150+ (influenced R&D)
Maintained a 4.8% store average conversion rate
Increased store AOV from average $45 to $78 through upsells
Increased returning customer rate by 18%, return purchase 30 days

SR. BRAND DESIGNER

Scheduled and executed monthly marketing goals with given budgets and themes.

Retouched, designed and organized all seasonal catologues and brand line-sheets.

Create and maintain all aspects of ecommerce website & marketing material.

JR. GRAPHIC DESIGN & MARKETING

Lead design on flyers, brochures, catelogues, newsletters, guest invites and more.

Retouched, designed and organized all doctor profiles and headshots.

Designed graphics, banners, infographs and other creative assets for the website.

GRAPHICS & PRODUCTION ART

Lead creative direction & development onvarious projects, assist on high level designs.

Management of creative team, projects, & lead all client communication and feedback.

Lead quaility controller for all design, web and grpshic projects.

 CREATIVE PROJECT COORDINATOR

Developed & designed successful monthly ad campaigns over multiple platforms.

Retouched, designed and organized all product photography in-house.

Digital concept creation & key graphic design support for high level projects.

 SOCIAL MEDIA MARKETING

Kelly McWhirter is a Graphic Design & Marketing at Engel & Völkers Yachting in Orange, CA.

Kelly McWhirter

Kelly McWhirter

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