Kelly Ho
Marketing Coordinator · PVH Corp
Irvine, CA
In My Own Words
Experienced Marketing Coordinator with a demonstrated history of working in the apparel and fashion industry. Skilled in Marketing, Communication, Management, Sales, and Fashion. Strong marketing professional graduated from California State University-Fullerton.
Work Experience
Marketing Coordinator
PVH Corp2017 – Present
? Lead the development of organic social media strategies growing the Instagram following by 80K since February 2018 with the highest performing social posts with 22K+ likes and 2K+ comments ? Spearhead paid social by pitching and orchestrating the launch of the Pinterest account and influencer activations ? Implement new content planning strategies to improve cross-departmental collaboration ? Develop and strengthen influencer relationships through events planning/execution, holding social campaigns to generate new content, and writing influencer briefs ? Administrate the community management to support follower growth and brand presence across all social channels
Loan Adjuster
SchoolsFirst Federal Credit Union2015 – 2017
? Proposed creative, personalized solutions according to Member's long-term goals and budget ? Utilized critical thinking and sound problem-solving skills to resolve any escalated situation or work through any difficult Member issues ? Recognized by management for exceeding all scored survey criterion pertaining to verbal communication and written documentation ? Proactively contacted Members via email/phone to build Member relationships and gain knowledge about Member's needs
Marketing Coordinator
Foxsie.com2014 – 2015
? Assisted with managing photo shoots on a monthly basis to showcase new product arrivals ? Coordinated, calendared, and executed events such as model casting, photo shoots, and styling for 6 projects going on within a 3 month period ? Managed all social media for Foxsie.com and reviewed analytics to modify the campaign as needed in order to drive high volume traffic to the website ? Produced new content for all social media platforms, including Instagram, Facebook, Twitter, and Pinterest to promote new sale opportunities and increase brand awareness