Kellsey Butler

- Business Development Managed all phases of the RFP process including developing and delivering strategic and creative pitches, built goal based and insight-led measurement plans, and pitched to local and global clients. Successfully procured over $4MM of new client revenue and raised overall company RFP win rate by 40% in 6-month period - Project Management; Integrated into all external clients and internal teams including Strategy & Creative, Production, Fabrication, etc. and achieved successful project execution through communicating in a timely manner, proactively raising flags as needed, meeting deadlines, and ensuring all client expectations were exceeded. - Client Management Worked directly with key clientele and collaborated on creative ideation processes and ensured key checkpoints were made along the consumer journey frameworks. Maintained client communications, updated project decks/documents and ensured all contract deliverables were accurately executed while meeting client deadlines - Budget Management Managed over $3MM in project budgets and collaborated to create innovative and unique experiential solutions all while staying within confirmed budget parameters. Successfully maintained a high level of client trust by creatively safeguarding project profitability, which resulted in doubling confirmed future projects with existing clients in a 12-month period

- Marketing Strategy Implemented a strategic sports marketing GTM plan and distilled complex marketing/retail challenges into a cohesive vision, which resulted in new product positions and guaranteed ROI through sell-in and a high STR to untapped consumer channels - Business Development Proactively established trusting relationships with top-tier agents, professional athletes and influencers in the Sports, Creative and Lifestyle industries, resulting in unique partnerships that strengthened brand affinity -Content Strategy Executive producer of photo & video productions with the top professional athletes for digital and event platforms, generating the brand’s highest engaged social content

- Educated and supported creative team on e-commerce best practices, which led to new asset and product aesthetic guidelines to incorporate e-commerce focuses - Actively researched top website searches and behavior on Braven.com, which led to a new product creation of Braven’s #1 selling product raising monthly revenue 10% - Created in-depth product return forms to understand consumer dissatisfaction, which led to product creation developments and changes - Educated and trained the customer service department on product lines and best practices for discussing product with customers - Managed prospecting and retargeting ads that resulted in a 10%-20% monthly increase in both revenue and organic traffic - Created in-depth Google Analytics reports to analyse customer behaviours, which resulted in developing future product lines and ecommerce goals -Collaborated with Director of IT on development of 3 separate app's, guiding UX/UI and cross-department discussions with reference material from market research - Marketed app to customers; developed marketing campaigns and concepts which resulted in reaching untapped market segments

- Business Development Built personal relationship with Nike HQ Directors and pitched an opportunity to study purchase patterns of 18-24yo consumers, which created a coordinator role within the University of Oregon business program - Marketing Strategy Conducted 20+ focus groups and identified key consumer insights, which helped further develop product lines, recognize assortment gaps and fuel new product concepts and positioning

- Organized and managed bi-weekly focus groups to evaluate Michael Jordan website functionalities, which resulted in new developments for Nike.com - Initiated one-on-one conversations with focus customers in order to better understand website purchasing paths and behaviors - Analyzed and reported Ecom UX feedback to HQ, which strengthened and developed the overall consumer online experience - Continued active consumer research to further discover Ecom best practices and consumer expectations