Golf

Creative Agencies

Fashion

Lifestyle

Music

Skate

Streetwear

Tech

Health & Fitness

Snowboarding

Photography

Networking

Road trips

Long distance running

Oregon ducks

Traveling/backpacking

Passionate, gritty & results-driven individual with in-depth experience in business development, brand marketing and thoughtful partnerships.
Specialized expertise in ideating and executing on various aspects of the marketing mix aimed at driving revenue and lifetime brand awareness for leading brands in the sports, apparel and lifestyle industries. 

- Business Development
Managed all phases of the RFP process including developing and delivering strategic and creative pitches, built goal based and insight-led measurement plans, and pitched to local and global clients. Successfully procured over $4MM of new client revenue and raised overall company RFP win rate by 40% in 6-month period

- Project Management;
Integrated into all external clients and internal teams including Strategy & Creative, Production, Fabrication, etc. and achieved successful project execution through communicating in a timely manner, proactively raising flags as needed, meeting deadlines, and ensuring all client expectations were exceeded.

- Client Management
Worked directly with key clientele and collaborated on creative ideation processes and ensured key checkpoints were made along the consumer journey frameworks. Maintained client communications, updated project decks/documents and ensured all contract deliverables were accurately executed while meeting client deadlines

- Budget Management
Managed over $3MM in project budgets and collaborated to create innovative and unique experiential solutions all while staying within confirmed budget parameters. Successfully maintained a high level of client trust by creatively safeguarding project profitability, which resulted in doubling confirmed future projects with existing clients in a 12-month period

Business Development & Account Manager

- Marketing Strategy
Managed all strategic partnerships and over $1mm of budget through marketing planning processes and opportunity identification, which led to top performing full-funnel brand campaigns, event promotions, retail experiences and new category support with all strategic partners

- Partnership Marketing
Amplified brand desirability though securing unique sales opportunities ie.: Amazon marketing campaigns focused on strategic product storytelling and custom design shops in strategic partner locations to target key consumers, which resulted in 40% sales growth each quarter and SMU product development

Brand & Retail Marketing Manager

- Marketing Strategy
Implemented a strategic sports marketing GTM plan and distilled complex marketing/retail challenges into a cohesive vision, which resulted in new product positions and guaranteed ROI through sell-in and a high STR to untapped consumer channels

- Business Development
Proactively established trusting relationships with top-tier agents, professional athletes and influencers in the Sports, Creative and Lifestyle industries, resulting in unique partnerships that strengthened brand affinity

-Content Strategy
Executive producer of photo & video productions with the top professional athletes for digital and event platforms, generating the brand’s highest engaged social content

Strategic Partnerships & Sports Marketing Manager

- Educated and supported creative team on e-commerce best practices, which led to new asset and product aesthetic guidelines to incorporate e-commerce focuses
- Actively researched top website searches and behavior on Braven.com, which led to a new product creation of Braven’s #1 selling product raising monthly revenue 10%
- Created in-depth product return forms to understand consumer dissatisfaction, which led to product creation developments and changes
- Educated and trained the customer service department on product lines and best practices for discussing product with customers
- Managed prospecting and retargeting ads that resulted in a 10%-20% monthly increase in both revenue and organic traffic
- Created in-depth Google Analytics reports to analyse customer behaviours, which resulted in developing future product lines and ecommerce goals
-Collaborated with Director of IT on development of 3 separate app's, guiding UX/UI and cross-department discussions with reference material from market research
- Marketed app to customers; developed marketing campaigns and concepts which resulted in reaching untapped market segments

E-Commerce & Web Production Coordinator

- Coordinated Search Engine Marketing, Display Advertising, and Affiliate Marketing channels
- Managed $25k budget and CPC Ad Space Bidding,
adjusting to ensure effective pricing which resulted in effectively growing customer reach
- Coordinated Ecommerce display ads and SEO strategy calendar for brand and product launches, which allowed aggressive campaign deadlines to be met
- Provided qualitative and quantitative feedback on channel performance and associated creative, which guided affiliate partnership decisions 
- Coordinated with cross-functional departments and collaborated with development and design in order to create effective affiliate and display advertisements
- Analyzed different market segments, which led to creating a marketing initiative focused around breaking into a new and untapped consumer market

Digital Marketing & E-Commerce Coordinator

- Business Development
Built personal relationship with Nike HQ Directors and pitched an opportunity to study purchase patterns of 18-24yo consumers,  which created a coordinator role within the University of Oregon business program

- Marketing Strategy
Conducted 20+ focus groups and identified key consumer insights, which helped further develop product lines, recognize assortment gaps and fuel new product concepts and positioning

Consumer Insights Campus Representative

- Organized and managed bi-weekly focus groups to evaluate Michael Jordan website functionalities, which resulted in new developments for Nike.com
- Initiated one-on-one conversations with focus customers in order to better understand website purchasing paths and behaviors
- Analyzed and reported Ecom UX feedback to HQ, which strengthened and developed the overall consumer online experience
- Continued active consumer research to further discover Ecom best practices and consumer expectations

Kellsey Butler is a Business Development & Account Manager at Visionary Experiential in Los Angeles, CA.

Kellsey Butler

Kellsey Butler

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