Keith Phillips
Art Director · RSM | Retail Sports Marketing
Charlotte, NC
In My Own Words
I’m an Art Director and multidisciplinary designer who thrives where strategy, storytelling, and visual craft intersect. With a background in retail, packaging, and lifestyle branding, I bring ideas to life across digital and physical spaces — from campaign concepts to shelf-ready displays.
I’ve led creative direction for CPG, outdoor, and lifestyle brands, guiding teams through concepting, design, and production to build work that resonates with real people. My experience spans brand development, 3D design, packaging, and experiential retail, helping brands tell stories that stand out.
When I’m not designing, you’ll find me outdoors or sketching — always looking for new perspectives that keep my ideas fresh and grounded.
Work Experience
Art Director
RSM | Retail Sports Marketing2025 – Present
I lead creative for national retail campaigns and activations, bringing ideas to life across digital, in-store, and event platforms. I focus on telling stories that connect with real people while keeping brands bold, consistent, and strategy-driven.
- Lead creative direction for retail promotions and brand activations across in-store, digital, and event spaces.
- Partner with major brands and retailers to develop shopper marketing campaigns that drive engagement and sales.
- Lead a team of designers in producing POS, sweepstakes, and experiential work for partners like Walmart, Disney, and various sports programs.
- Championed new ideas and technologies that help brands stand out in both digital and physical retail environments.
Senior Graphic Designer
Dare Devil Display Works2022 – 2025
I specialized in designing retail environments and product displays that bring brands to life. Using Cinema 4D and a hands-on approach to 3D design, I helped turn creative concepts into immersive, production-ready experiences that connected with shoppers.
- Designed and delivered high-impact in-store displays using Cinema 4D, aligning with brand standards and exceeding client expectations.
- Partnered with clients to translate creative concepts into detailed 3D models and renderings that boosted visibility and engagement.
- Collaborated with engineering and production teams to manage projects from concept through installation, staying on time and on budget.
- Explored new materials, methods, and design trends to keep each project innovative, efficient, and visually distinct.
General Manager
Moab Cyclery2020 – 2022
I led daily operations and a team of eight, helping evolve the shop from a traditional bike store into a more brand-driven retail experience. My focus was on strengthening both the customer journey and the visual identity of the business, aligning the brand with the adventure spirit of Moab.
- Guided the shop through a brand refresh that shifted the retail space from a “gift shop” feel to a cohesive, lifestyle-focused brand.
- Drove a 20% increase in retail sales by introducing more intentional product design, including custom shirts and jerseys, and expanding partnerships with recognized cycling brands.
- Managed inventory and rental logistics for a 60+ bike fleet, improving efficiency and overall customer satisfaction.
- Led staff development, daily operations, and community engagement, creating a welcoming and consistent brand experience.
Graphic Designer
Movement Mortgage2019 – 2020
I worked as part of a 10-person creative team, collaborating with other designers, animators, and copywriters to build marketing campaigns that connected with homebuyers nationwide. I balanced hands-on design with project coordination, helping ensure our work met both creative goals and tight deadlines.
- Designed and developed web landing pages, brand materials, and digital campaigns that supported key marketing initiatives.
- Led the creation of visual assets for corporate launches and seasonal campaigns, helping strengthen brand awareness.
- Maintained consistency across all creative touchpoints while managing multiple fast-paced projects.
- Contributed fresh, audience-focused ideas during brainstorming and concept development sessions.
Graphic Designer
Ritz Marketing2017 – 2019
I worked closely with automotive dealerships to create branding, advertising, and digital content that stood out in a competitive market. I learned to balance speed, strategy, and creativity. Helping national clients keep their marketing sharp, consistent, and on brand.
- Collaborated with dealerships on branding, print, digital, and social media campaigns, ensuring consistent and impactful messaging.
- Delivered creative solutions for clients like BMW, Toyota, and Honda, meeting tight deadlines and exceeding expectations.
- Partnered with internal teams to execute large-scale campaigns aligned with client goals and industry standards.
- Streamlined design workflows to improve turnaround times and boost team productivity.
Creative Pro
Apple2015 – 2017
I helped customers and teams discover the full potential of Apple’s creative tools. My role blended education, storytelling, and technology, empowering people to create, learn, and connect through design and innovation.
- Delivered personalized training sessions and workshops focused on creative applications and hands-on learning.
- Acted as a brand ambassador by providing exceptional customer experiences and showcasing Apple’s innovative solutions.
- Collaborated with team members to design in-store programs that improved engagement and product understanding.
- Translated complex technical concepts into clear, inspiring instructions that built confidence and creativity among users.
