In my own words
— KaylaI'm a Communications, PR & Marketing Consultant with a passion for strategic storytelling that connects brands with real people.
Over the past several years, I’ve led campaigns, media relations, and event activations for motocross teams, cycling brands, lifestyle companies, and apparel lines—blending creativity with logistics to get results.
From writing press releases and coordinating race-day media to managing social content and brand voice across various platforms, I excel in both the details and the big picture. I’ve been the go-to contact for athletes, agents, sponsors, and press—someone who’s just as comfortable behind the scenes as I am in front of a camera, briefing talent or hosting media.
Whether it’s getting muddy at the track, organizing events, or shaping messaging that moves people, I bring energy, empathy, and execution to every project. I'm currently exploring freelance, contract, or full-time opportunities—particularly in the outdoor, motorsports, cycling, lifestyle, or apparel spaces, though I’m open to any mission-driven brand that values authenticity and connection.
Let’s build something meaningful. Open to new collaborations—remote or hybrid welcome!
Trajectory
Dec 2023 — Now
Marketing Strategist & Brand Consultant
• Elevate brand presence through strategic marketing, public relations, media outreach, and digital content initiatives.
• Develop and execute multi-faceted campaigns across social media, email, website management, and brand storytelling to enhance visibility and engagement.
• Manage diverse projects spanning marketing strategy, PR/media relations, content creation, website optimization, and community building.
• Partner with clients to craft compelling messaging, strengthen audience connections, and drive measurable growth.
• Adapt to evolving business needs, offering end-to-end support from creative direction to execution across digital and traditional channels.
Apr 2023 — Dec 2023
Senior Manager, Marketing and Communications · National Cycling League (NCL)
• Developed and executed targeted marketing strategies for the league, individual events, teams, and athletes, enhancing overall brand visibility and sponsorship appeal.
• Led comprehensive marketing and communications initiatives, including event promotion, team branding, athlete spotlights, and league-wide campaigns, driving significant audience growth across digital and event platforms.
• Created strategic content and managed community engagement to boost social media presence and foster deeper connections with followers.
• Mentored and led a high-performing team, ensuring alignment and collaboration across all departments to achieve cohesive marketing and communication goals.
Feb 2023 — Apr 2023
Marketing and Communications Manager · National Cycling League (NCL)
Jan 2020 — Jan 2022
Public Relations Communications Manager · Jonnum Media
• Led strategic PR initiatives to enhance HRC’s visibility, with a focus on Team Honda HRC.
• Managed media relations, securing top-tier coverage, coordinating interviews, and overseeing content development, including press releases and media kits.
• Spearheaded press events, media days, product launches, photoshoots, and nationwide events to maximize brand exposure and engagement.
• Developed and executed crisis communication strategies, ensuring clear, effective messaging in high-stakes situations.
• Fostered and nurtured relationships with key stakeholders, including sponsors, partners, broadcast teams, promoters, and athletes, ensuring strategic alignment and brand consistency.
• Oversaw social media channels, race reports, and website updates, driving audience engagement and media coverage.
Jan 2018 — Jan 2020
Athlete Manager, Marketing - Answer Racing · Tucker Powersports
• Managed athlete sponsorships and partnerships, strengthening brand presence within the motocross industry.
• Collaborated on successful product launches and secured strategic collaborations to expand market reach.
• Led e-commerce operations, overseeing Amazon Seller Central and website management. Optimized product listings, enhanced customer experience, and facilitated the transition to direct online sales, driving higher conversion rates.
• Coordinated apparel and event logistics for national events, ensuring seamless execution of marketing initiatives. Collaborated on professional photoshoots and video productions to create high-impact promotional content.
• Drove brand awareness and sales growth through a strategic mix of athlete management, product launches, e-commerce optimization, and event coordination, consistently delivering results-driven marketing initiatives.
Jan 2018 — Jan 2019
Direct Sales and Marketing Specialist & Rider Support Manager · Tucker Powersports
Jan 2016 — Jan 2019
Adjunct Faculty Instructor, Fashion Merchandising & Design · Palomar College
• Provided academic guidance and support to students enrolled in fashion merchandising and design courses. Clearly communicated course participation requirements and enforced academic integrity guidelines to ensure a productive learning environment.
• Maintained effective communication with school administrators and partnering clients to increase student exposure, enrollment, and involvement in the program.
• Organized and managed field trips and departmental events, including fundraisers, vendor visits, and fashion shows. Responsibilities included pre-planning, auditions, design management, outfitting talent, and overseeing all day-of-show activities.
Jan 2016 — Jan 2018
Customer Relations Manager / Rider Support Manager · Alias MX
• Cultivated strong athlete and customer relationships, driving satisfaction and retention through personalized engagement and proactive support.
• Developed and executed comprehensive athlete sponsorship programs, ensuring effective brand representation and maximizing marketing impact.
• Optimized e-commerce operations by enhancing website content, refining inventory processes, and improving customer service, leading to stronger brand alignment and increased sales.
Activity
Education history
