Kayla Mead — Marketing Communications Consultant
Work experience
Marketing Strategist & Brand Consultant | 12/2023 - Current
• Elevate brand presence through strategic marketing, public relations, media outreach, and digital content initiatives.
• Develop and execute multi-faceted campaigns across social media, email, website management, and brand storytelling to enhance visibility and engagement.
• Manage diverse projects spanning marketing strategy, PR/media relations, content creation, website optimization, and community building.
• Partner with clients to craft compelling messaging, strengthen audience connections, and drive measurable growth.
• Adapt to evolving business needs, offering end-to-end support from creative direction to execution across digital and traditional channels.
National Cycling League (NCL)
Senior Manager, Marketing and Communications | 04/2023 - 12/2023
• Developed and executed targeted marketing strategies for the league, individual events, teams, and athletes, enhancing overall brand visibility and sponsorship appeal.
• Led comprehensive marketing and communications initiatives, including event promotion, team branding, athlete spotlights, and league-wide campaigns, driving significant audience growth across digital and event platforms.
• Created strategic content and managed community engagement to boost social media presence and foster deeper connections with followers.
• Mentored and led a high-performing team, ensuring alignment and collaboration across all departments to achieve cohesive marketing and communication goals.
National Cycling League (NCL)
Marketing and Communications Manager | 02/2023 - 04/2023
Jonnum Media
Public Relations Communications Manager | 01/2020 - 01/2022
• Led strategic PR initiatives to enhance HRC’s visibility, with a focus on Team Honda HRC.
• Managed media relations, securing top-tier coverage, coordinating interviews, and overseeing content development, including press releases and media kits.
• Spearheaded press events, media days, product launches, photoshoots, and nationwide events to maximize brand exposure and engagement.
• Developed and executed crisis communication strategies, ensuring clear, effective messaging in high-stakes situations.
• Fostered and nurtured relationships with key stakeholders, including sponsors, partners, broadcast teams, promoters, and athletes, ensuring strategic alignment and brand consistency.
• Oversaw social media channels, race reports, and website updates, driving audience engagement and media coverage.
Tucker Powersports
Athlete Manager, Marketing - Answer Racing | 01/2018 - 01/2020
• Managed athlete sponsorships and partnerships, strengthening brand presence within the motocross industry.
• Collaborated on successful product launches and secured strategic collaborations to expand market reach.
• Led e-commerce operations, overseeing Amazon Seller Central and website management. Optimized product listings, enhanced customer experience, and facilitated the transition to direct online sales, driving higher conversion rates.
• Coordinated apparel and event logistics for national events, ensuring seamless execution of marketing initiatives. Collaborated on professional photoshoots and video productions to create high-impact promotional content.
• Drove brand awareness and sales growth through a strategic mix of athlete management, product launches, e-commerce optimization, and event coordination, consistently delivering results-driven marketing initiatives.
Tucker Powersports
Direct Sales and Marketing Specialist & Rider Support Manager | 01/2018 - 01/2019
Palomar College
Adjunct Faculty Instructor, Fashion Merchandising & Design | 01/2016 - 01/2019
• Provided academic guidance and support to students enrolled in fashion merchandising and design courses. Clearly communicated course participation requirements and enforced academic integrity guidelines to ensure a productive learning environment.
• Maintained effective communication with school administrators and partnering clients to increase student exposure, enrollment, and involvement in the program.
• Organized and managed field trips and departmental events, including fundraisers, vendor visits, and fashion shows. Responsibilities included pre-planning, auditions, design management, outfitting talent, and overseeing all day-of-show activities.
Alias MX
Customer Relations Manager / Rider Support Manager | 01/2016 - 01/2018
• Cultivated strong athlete and customer relationships, driving satisfaction and retention through personalized engagement and proactive support.
• Developed and executed comprehensive athlete sponsorship programs, ensuring effective brand representation and maximizing marketing impact.
• Optimized e-commerce operations by enhancing website content, refining inventory processes, and improving customer service, leading to stronger brand alignment and increased sales.