Katrina Curry

- Participate in the development of seasonal Go-to-Market strategies. - Work closely with Sports Marketing, Events, Digital Content, Photo/Video, and PR/Grass Roots Marketing on asset activation strategies/launches. - Concept event activations for: Babes in the Dirt, Crankworx Whistler, and The One Moto Show. - Work with the internal Sales Director to plan and execute seasonal promotion and activation plans to support our Key Accounts. - Own the Lifestyle Budget for Marketing, and work closely with Finance to ensure plans are being met. - Manage the production of all seasonal photo shoots from conception, logistics, and planning, alongside on-site production. - Manage the creative development timeline and process, which includes sell-in materials, promotions, and photo shoots. - Prepare and present seasonal Go-to-Market presentations at Global Sales Meetings and ensure Key Marketing Stories are being

- Managed seasonal photo calendar including seasonal product, catalog, web, and advertising photo shoots. - Updated and tracked all sample inserts and drops to ensure minimal missing shot items. - Tracked and managed seasonal photo studio samples to ensure lines are fully maintained until all shoots are complete. - Organized and managed model castings inside the Photo Studio. - Worked with Sports Marketing on athlete sample pulls. - Coordinated all travel for photographers, models, ambassadors/athletes, and creative team. - Reported and worked closely with the Creative Team to make sure all company Marketing and Creative objectives were met. - Worked with Product Merchandise team to ensure all samples in VLP’s are being allocated in the studio.

- Assisted the team in answering incoming calling calls and customer service inquires via e-mail. - Followed company communication procedures, guidelines, and policies. - Built trust and relationships with customers through open and interactive communication. - Processed all returns/exchanges for unhappy customers. - Worked with all departments to stay updated on product, events, and sales promotions.