Katie Ferraro

Operations Coordinator · Ferraro Creative

Los Angeles, CA

In My Own Words

I am a creative who whole-heartedly believes those who follow their passion, thrive.

I am passionate about creating compelling stories through copy writing, content marketing, and blogging. I believe serving others yields the greatest rewards.

My gift is my ability to use words to capture feelings. I love writing about living a healthy lifestyle from the inside out. I have developed a strong background in the CrossFit and Action Sports industries and enjoy working within them because of the communities they create.

My purpose is to serve and inspire people through writing content about people who are passionate about what they do. My intention is to build my life around that.

I dream big and live a life of gratitude.

Work Experience

Owner

Ferraro Creative

2016 – Present

Offering freelance content writing, social media copy, blogging, copy writing and event support.

Operations Coordinator | Coach

Stoked Mentoring

2016 – Present

- Supported the Los Angeles Program Manager and HQ team - Created content for the STOKED Los Angeles social media channels - Wrote blog content to engage supporters - Ran summer programming including surf and swim - Executed a student led project in collaboration with Mountain Dew - Coached two after school cohorts in Marketing, Branding, and STOKED Core Values

Content Creator/Event Coordinator

Malakye.com

2014 – 2016

Lead all aspects of marketing including content, email, social media, and events.

Coach

Stoked Mentoring Inc. (STOKED)

2014 – 2015

Mentored high school students through Action Sports.

Family Room Specialist

Apple Retail

2011 – 2014

-Troubleshoot and repair iPhones, iPads, and iPods -Facilitate personal training sessions on Apple devices -Preform data migrations and RAM upgrades -Manage an appointment queue -Schedule appointments for walk-in customers -Build rapport with customers

Previously: -Sold Apple devices -Facilitated workshops on Apple software and devices -Taught and maintained visual standards

Special Events Coordinator

Red Bull

2013 – 2014

Contracted position for support with the Wings for Life World Run

-Fielded inquires via www.wingsforlifeworldrun.com -Spread awareness for the world wide event -Acted as a liaison between Red Bull HQ and each of the US location teams -Gathered quotes for travel and expenses

Brand Ambassador

Columbia Sportswear

2013 – 2013

-Sampled Omni Freeze ZERO technology to 3000+ consumers at the X Games -Educated consumers about the Columbia Sportswear brand

New Business Intern

BeCore

2013 – 2013

We live and breathe Experiential Marketing.

BeCore is a collection of curious minds driven to create and develop compelling experiences. We conceive and design engagements that spark interest and influence behavior. We strategize, we plan, we execute. We sweat details.

From the nuance of timing and technology to the nuts and bolts of publicity and promotion, our craft focuses on manifesting brand experiences that resonate with audiences and reverberate across media channels.

Our commitment, consistency, and logistical excellence set us apart. Our energy, experience, and understanding make us singular. Our competence across the board is core.

Recent Honors: • 2013 Summit Creative Award / Experiential Marketing Gold / Pima Air & Space Museum with BBDOSF • 2013 Summit Creative Award / Experiential Marketing Bronze / Nike Chosen Tour (Winter) • 2013 Summit Creative Award / Sales Presentation Silver / Columbia Editors' Conference • 2012 Cannes Lion Award Winner- Gold & Silver / Pima Air & Space Museum with BBDOSF • 2012 Ex Award / Best Multi Venue Consumer Event / Nike Chosen Tour (Summer) • 2012 Summit Creative Award / Gold Green Marketing Barefoot Wine and Surfruder Foundation • 2011 Summit International Award / Experiential Marketing Innovator / Nike Chosen Tour (Summer) • Named a Promo 100 Agency • Named to the 2012 Inc. 500I5000 List • Named one of LA Business Journal's 2012 Top 100 Fastest Growing Privately Owned Companies

-Supported design department in editing event recap books and other projects as needed -Researched new business opportunities -Gathered metrics from events -Produced interview questions for the agency’s blog -Assisted with event budgets -Contributed to social media channels including Twitter and Facebook -Supported producers throughout the production of events for clients such as Red Bull, Nike, and Columbia Sportswear