Katelynn Lee

• Develop Southern California teams on market planning, sampling efforts, offices visits, opportunistic sampling and attending national events • Complete program recaps and various presentations including: partner product recaps, social media recaps, and contributing field marketing information for sales decks. Manage and execute strategic marketing direction of the brand; tailor brand marketing initiatives to local market landscape • Curate monthly field google analytical calendars and reports including: budget, timesheet, and expenses • Develop Southern California teams with understating budget management and all forms of tracking • Support field sales team while working shoulder to shoulder on merchandising projects to help increase ROI

• Responsible for Orange County and Los Angeles field events, calendars and budgets to match target demographic. • Manage Orange County and Los Angeles brand ambassadors to hand out samples/month through field events, in store demos,sampling, and market seeding. • Develop partnership strategies with VIP of Partnerships including social influencers and like-minded companies. • Organize and delegate event activities to extend the sample impression time and expand the quality of our field interactions.

• Bring the Suja brand to life in the Orange County area through consumer sampling,events, influencer marketing, and activation of local assets. • Manage and execute strategy marketing direction of the brand, tailored towards brand marketing initiatives • Work with local sales team/local retailers to integrate into key sales programs, drive brand awareness and produce sales • Utilize professional athlete assets to build retail programs • Hire, trail and motivate brand ambassadors that are responsible for educating consumers on functional benefits, delivering the Suja experience and activating events into local markets

• Social media community management and content creation • Responsible for tracking and reporting of key business analytics • Responsible for activations and assisting Field Marketing Team • Assist Brand Mangers with data for Whole Foods and UNFI • Assist VP of Marketing with business analytical data • Work closely with external vendors to obtain competitive bids, adhere to strict project timelines and stick to overall budget • Management & execution of various events for marketing team as needed • Establish and cultivate strong relationships with digital partnerships and bloggers • Responsible for initiating new brand ideas for major accounts • Facilitate all internal communications