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VP/General Manager

Top Management

Senior Sales & Management Executive with specialty in E-commerce and Retail.  Results-driven, dynamic Retail and Wholesale Executive with 20 years of successful performance in merchandising, leadership and sales across multiple platforms including e-commerce, omni-channel and physical store locations.  Highly respected leader with strong negotiation skills, team development and excellent communication, including a track record for identifying and developing talent.  Possesses transferable skills to provide credibility and expertise to the retail sales process.  Consistently achieves and exceeds sales, margin, inventory turn and total profit goals.  Total P&L responsibility

•	Category and Marketplace expansion
•	Established startup wholesale/retail apparel company and built to profitability within 1st year.
•	Increased online business 54% by identifying key items, brands and price points
•	Grew newly launched business from $400K to $2.5M in 2 years.
•	Grey category sales from $200M to $275M as National Merchandise Manager in 18 months.
•	Improved gross margins from $100M to $130M (46% to 50%)
•	Planned and led succession of several team members into elevated roles/positions
•	Built E-commerce Merchant Team from 1 to 13 Team Members in 9 months
•	350% revenue growth in 11 months


General Manager and General Merchandise Manager for region’s oldest Sporting Goods Store.  Responsible for total P&L, including receipt plans, labor costs, marketing/advertising, health insurance, logistics and capital improvements.
*Leads a team of buyers, managers, logistics, marketing, and accounting 
*Developed receipt planning tool to properly plan flow of goods, leading to improved turn and gross profit increases
*Turned company from debt burdened to cash positive in 9 months.


Justin Simpson is a VP/General Manager at Yeager's Sporting Goods in Sammamish`, WA.

Justin Simpson

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Work experience

Yeager's Sporting Goods

Education history

University of Nebraska

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