Aug 2019 — Sep 2023
SALES AND MARKETING DIRECTOR · Yuba Bicycles
Led North American sales for a premium bicycle manufacturer, significantly expanding market reach and sales channels.
Focused on strategic sales initiatives and team leadership, while also overseeing marketing efforts and brand
management for sustained market growth and penetration.
● Spearheaded the development of a 15-person independent sales force, growing major US markets and boosting
domestic sales from $2.8M to $5M+ within two years.
● Drove significant account growth, adding 50+ new retail accounts through a high-performing team.
● Led comprehensive marketing strategies, including press releases, website and catalog content, and developed
media relations and events like the notable 'Electrify' and e(Revolution) consumer demo events.
● Managed a $400k marketing budget, overseeing digital advertising, ERP system (Odoo), event planning,
photoshoots, and team expenses, ensuring optimal allocation for impact.
Oct 2015 — Oct 2018
Held event and corporate leadership roles for the top U.S. owner/operator of B2B trade shows, primarily directing efforts
to drive sales through advanced marketing and branding strategies. Instrumental in enhancing media relations and audience engagement, enhancing company's sales performance and visibility in the industry, particularly in the lead-up
to its initial public offering.
● Collaborated closely with the Sales Director to leverage industry relationships and in-depth knowledge of the cycling sector, enhancing sales strategies and client engagement at trade shows.
● Elevated media attendance and exposure at Interbike by orchestrating a 'Media Preview' event, resulting in significant revenue growth and enhanced media coverage.
● Spearheaded the design of Emerald Exposition's website, integrating innovative content and branding elements
that increased online engagement and visibility.
● Developed and managed engaging educational content for key events like Interbike and The IBD Summit,
improving session ratings and attendee involvement.
● Promoted to Show Director for Interbike 2018, leading the show's final iteration amidst challenging circumstances.
May 2012 — Dec 2018
DIRECTOR COMMUNICATIONS AND PUBLIC RELATIONS · Emerald Expositions - Interbike
Mar 2010 — Oct 2011
EASTERN REGIONAL SALES MANAGER · Hudson Medical Products
GOTTLIEB |
Expanded client base through sales presentations and by leading a strategic overhaul of sales processes, reinforcing the company's status as a trailblazer in support surface products for home healthcare and hospital applications.
● Transformed sales approach by transitioning from a traditional inventory-focused strategy to a consultative
process, emphasizing tailored solutions to support client business growth.
● Generated more than $400K in additional sales within nine months by devising and implementing a detailed sales
and marketing strategy, inclusive of market analysis and forecasting.
● Enhanced productivity and operational efficiency through an in-depth workflow analysis, leading to the strategic
restructuring of the independent sales force and recruitment of new representatives to optimize territory
coverage.
● Developed the sales team's skills and capabilities by traveling extensively for hands-on coaching and mentoring in advanced sales techniques and presentation strategy.
May 2005 — Oct 2007
VP SALES AND MARKETING · Dynamic Brands (Baby Jogger)
Steered the revitalization of the Baby Jogger brand, managing the brand and distribution channels post-bankruptcy
acquisition. Grew sales from ground up, expanding the sales force, and driving revenue from virtually zero to $5.6M.
● Led the expansion of the retail network by implementing sales strategies that secured and nurtured over 350 new
accounts.
● Developed strategic media collaborations, securing high-impact coverage that amplified brand visibility and consumer reach.
● Created an innovative product catalog from conception, photography, and printing, which clinched a major
account with Babies "R" Us and directly boosted product uptake.
● Enhanced informational platforms, supervising the development of a user-friendly website to facilitate consumer
engagement and sales growth.
● Managed trade show exhibitions, coordinating booth design and sales strategies to optimize brand promotion and market penetration.
Apr 2001 — Mar 2003
Promoted to lead American Bicycle Group's sales team for premium bicycle company, boosting brand revenue through
strategic partnerships and tailored sales techniques.
● Elevated to lead a 25-member North American sales team, achieving 10-30% market share growth across various
territories.
● Transformed the Mid-Atlantic region from the lowest performer to a top revenue generator, increasing sales from $250K to $2M by implementing consultative sales tactics and tailored marketing strategies for all four ABG brands.
Nov 1999 — Apr 2001
Senior Account Executive · Sloane Public Relations
Apr 1999 — Nov 1999
Account Executive · Middleburg Public Relations
