Held event and corporate leadership roles for the top U.S. owner/operator of B2B trade shows, primarily directing efforts to drive sales through advanced marketing and branding strategies. Instrumental in enhancing media relations and audience engagement, enhancing company's sales performance and visibility in the industry, particularly in the lead-up to its initial public offering. ● Collaborated closely with the Sales Director to leverage industry relationships and in-depth knowledge of the cycling sector, enhancing sales strategies and client engagement at trade shows. ● Elevated media attendance and exposure at Interbike by orchestrating a 'Media Preview' event, resulting in significant revenue growth and enhanced media coverage. ● Spearheaded the design of Emerald Exposition's website, integrating innovative content and branding elements that increased online engagement and visibility. ● Developed and managed engaging educational content for key events like Interbike and The IBD Summit, improving session ratings and attendee involvement. ● Promoted to Show Director for Interbike 2018, leading the show's final iteration amidst challenging circumstances.

Promoted to lead American Bicycle Group's sales team for premium bicycle company, boosting brand revenue through strategic partnerships and tailored sales techniques. ● Elevated to lead a 25-member North American sales team, achieving 10-30% market share growth across various territories. ● Transformed the Mid-Atlantic region from the lowest performer to a top revenue generator, increasing sales from $250K to $2M by implementing consultative sales tactics and tailored marketing strategies for all four ABG brands.