Juliana da Costa
Senior Designer · Kroger
Seattle, WA
In My Own Words
Experienced brand designer over 10 years in retail advertising, working closely with C-suite leaders for fortune 500 companies, building brands from the ground up using digital marketing strategies and supporting e-commerce teams to design customer-facing experiences for websites of B2B and B2C industries. Seeking to apply the knowledge and experiences gained for the benefits of the present job position, raising the bar in how we engage customers. Meet career goals, deadlines, and strategic planning by utilizing my skills with user experience, communication, and marketing to the fullest and prove myself with excellence as a candidate and gaining on the job knowledge at the same time adapting to the dynamic environment.
Work Experience
Senior Designer
Kroger2019 – Present
/ kroger.com • Lead campaigns for seasonal aisle and permanent in-store signage and on-site marketing campaigns of Kroger Brands for over 2,800 grocery stores in 35 states. • Oversaw all brand assets, including photoshoots, print, and digital design. • Designed the logo for Kroger's flagship store's Food Hall in downtown Cincinnati. • Created and [] the concept 2019 Halloween seasonal isle concept "Craveyard". • Spearheaded the 2019 seasonal Easter Campaign.
Freelance Designer
GoConvergence2017 – 2017
/ thegoco.com • Member of the Brand development team. Collaborated with an influenced group of creatives, strategists, producers, production specialists, and client partners. • Participated in creative brainstorming team sessions, and revised existing models for brands like Legoland, GNC and Tropicana.
Freelance Packaging Designer
Nutrakey2017 – 2017
nutrakeyhealth.com • Sketched and designed packaging prototypes for labels within the budget, created the iconography for web design for multiple trade publications including outdoor signage. • Evaluated the consumer and market trends for packaging materials. Educated the consumer with functional design.
Art Director
Gold's Gym2015 – 2016
/ goldsgym.com/ormondbeachfl/ • Provided strategic creative leadership; developed and executed marketing campaigns to amplify membership base and customer engagement. Led brainstorming sessions and guided teams to cultivate stories and solutions increasing revenues by 14.2%. • Managed multiple projects simultaneously from start to completion for website, email, and social. media platforms, including article layout, photo correction, placed ads, and press-ready PDFs. • Created and implemented Gold's Gym Loyalty Card Membership. Established brands including Intracel and Fit & Fresh across all brands owned by Gold's Gym franchise.
Social Media Planner/Producer
Innova Production2006 – 2009
/ innovaproducoes.com.br • Oversaw all aspects of social media communications while contributing to festival event planning with 6 stages and more than 60 attractions. Worked to identify trends within the community and the market to strategize effective solutions, increased revenue, and control costs to achieve the highest possible net income. • Increased sales from 13k to 21k sales in tickets after the social media campaign. Collaborated on the production of events like Euphoria, Tribe, Xxxperience, Kaballah festival.
Education
Master of Arts in Brand & Brand Management
Escola Superior de Propaganda e Marketing2009
Master of Arts in Brand & Brand Management
Bachelor of Arts in Advertising & Marketing
Escola Superior de Propaganda e Marketing2007
Bachelor of Arts in Advertising & Marketing