In my own words
— Joshua<p>Results-driven SEO Manager and Digital Marketer with 8+ years of experience driving growth for high-traffic media, news and content-focused websites.
Proven success in developing and executing comprehensive SEO strategies that deliver record-breaking traffic and engagement. Skilled in leading cross-functional collaboration, optimizing for algorithm updates, and managing both on-page and technical SEO. Experienced in content strategy development, structured data implementation, and managing high-impact social media campaigns and influencer partnerships. Passionate about helping brands grow their visibility and impact through data-backed digital strategies.</p>
Trajectory
Jul 2021 — Now
Search Engine Optimization Analyst · Monster
As the Principal SEO for Monster’s IAF group, I’ve led organic strategy and implementation for Monster-owned properties, including Military.com, Fastweb.com and Finaid.org, resulting in record-breaking organic traffic growth. I partner cross-functionally with content, engineering, and marketing teams to deliver impactful, data-driven SEO strategies.
• Developed and executed SEO strategy that achieved all-time high traffic for Veterans Day and a record-breaking single day of organic traffic for three consecutive years
• Develop SEO strategies for high-impact news days and event-based search demand
• Perform competitor research and develop strategies to close ranking and visibility gap
• Oversee internal linking improvements to boost page authority and site structure
• Lead structured data development to enhance visibility in SERPs and rich results
• Partner with content teams on editorial planning, briefs, and content calendars
• Conduct audits and collaborate with engineering team to implement technical fixes
• Monitor and adapt to Google algorithm updates to maintain and improve rankings
• Define KPIs and provide performance reporting to leadership and stakeholders
• Host SEO training sessions and guide internal teams on SEO best practices
Jul 2020 — Now
Driver Skills Development Instructor · In Control Crash Prevention Training
-Advanced driver training
-Driver skills development
-Emergency vehicle control
-Crash prevention training
-Precision driving
-Close quarters maneuvering
Oct 2016 — Now
Digital Marketing / SEO Manager · SnoCountry Ski Areas Association
As the SEO Manager and Digital Marketing Specialist for SnoCountry, I’m responsible for SEO, evergreen content strategy, and managing all social media and influencer efforts. I drive audience engagement through campaigns, giveaways, and evergreen content development.
• Created and oversaw strategy for a new evergreen content section
• Manage social media strategy and daily content posting
• Collaborate with influencers for branded social media content
• Organize and manage social media contests to increase reach and engagement
• Perform SEO audits and guide developers on technical updates
• Define SEO KPIs and report to stakeholders
• Execute on-page and technical SEO improvements
• Create content and perform copywriting for evergreen articles
• Manage third-party content partnerships and cross-promotions on social platforms
Jun 2021 — Jun 2022
Digital Marketing Specialist · Vertical Challenge LLC
The Vertical Challenge is a free casual ski race series that holds race events in the northeast. I have been responsible for developing and implementing the digital marketing efforts to increase brand visibility, user engagement, and social following.
• Digital strategy
• Social media management
• Managing email marketing campaigns
• Content creation
• Sponsorship outreach
Dec 2007 — Oct 2016
Snowboard Instructor · Wachusett Mountain
- Snowboard instruction for all ages and abilities
- Board maintenance
- Customer service
Sep 2008 — Apr 2009
Marketing Intern · Wachusett Mountain
- Marketing
- Working festivals
- Event check in/ registration
- Printing & copies
- General office help
Activity
Education history
Quinsigamond Community College
| 2006 - 2008




