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SEO Strategist | Monster

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<p>Results-driven SEO Manager and Digital Marketer with 8+ years of experience driving growth for high-traffic media, news and content-focused websites. Proven success in developing and executing comprehensive SEO strategies that deliver record-breaking traffic and engagement. Skilled in leading cross-functional collaboration, optimizing for algorithm updates, and managing both on-page and technical SEO. Experienced in content strategy development, structured data implementation, and managing high-impact social media campaigns and influencer partnerships. Passionate about helping brands grow their visibility and impact through data-backed digital strategies.</p>

As the Principal SEO for Monster’s IAF group, I’ve led organic strategy and implementation for Monster-owned properties, including Military.com, Fastweb.com and Finaid.org, resulting in record-breaking organic traffic growth. I partner cross-functionally with content, engineering, and marketing teams to deliver impactful, data-driven SEO strategies.

•	Developed and executed SEO strategy that achieved all-time high traffic for Veterans Day and a record-breaking single day of organic traffic for three consecutive years
•	Develop SEO strategies for high-impact news days and event-based search demand
•	Perform competitor research and develop strategies to close ranking and visibility gap
•	Oversee internal linking improvements to boost page authority and site structure
•	Lead structured data development to enhance visibility in SERPs and rich results
•	Partner with content teams on editorial planning, briefs, and content calendars
•	Conduct audits and collaborate with engineering team to implement technical fixes
•	Monitor and adapt to Google algorithm updates to maintain and improve rankings
•	Define KPIs and provide performance reporting to leadership and stakeholders
•	Host SEO training sessions and guide internal teams on SEO best practices

Search Engine Optimization Analyst

As the SEO Manager and Digital Marketing Specialist for SnoCountry, I’m responsible for SEO, evergreen content strategy, and managing all social media and influencer efforts. I drive audience engagement through campaigns, giveaways, and evergreen content development. 

•	Created and oversaw strategy for a new evergreen content section
•	Manage social media strategy and daily content posting
•	Collaborate with influencers for branded social media content
•	Organize and manage social media contests to increase reach and engagement
•	Perform SEO audits and guide developers on technical updates
•	Define SEO KPIs and report to stakeholders
•	Execute on-page and technical SEO improvements
•	Create content and perform copywriting for evergreen articles
•	Manage third-party content partnerships and cross-promotions on social platforms

Digital Marketing / SEO Manager

-Advanced driver training
-Driver skills development
-Emergency vehicle control
-Crash prevention training 
-Precision driving
-Close quarters maneuvering

Driver Skills Development Instructor

The Vertical Challenge is a free casual ski race series that holds race events in the northeast. I have been responsible for developing and implementing the digital marketing efforts to increase brand visibility, user engagement, and social following.
• Digital strategy
• Social media management
• Managing email marketing campaigns
• Content creation
• Sponsorship outreach

Digital Marketing Specialist

- Snowboard instruction for all ages and abilities
- Board maintenance
- Customer service

Snowboard Instructor

- Marketing
- Working festivals 
- Event check in/ registration
- Printing & copies
- General office help

Marketing Intern

Joshua Petit is a SEO Strategist at Monster in Worcester, Massachusetts. View their experience, skills and work history on Malakye — the professional network…

Joshua Petit — SEO Strategist at Monster

Joshua Petit

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