Joshua Houston
Western U.S. Sales Director · OluKai
Carlsbad, CA
Work Experience
Western U.S. Sales Director
OluKai2019 – Present
• Manage 25 million of annual business in the Western U.S. • Manage strategic national accounts in addition to managing 8 independent outside sales agencies • Build channel specific growth strategies through product segmentation and new product initiatives • Build and implement new sales management reporting tools and training for sales force (DOMO)
Eastern U.S. Sales Director
Stance2017 – 2019
Build retailer specific growth strategies, SMU implementation, marketing initiatives, and in-store merchandising solutions • Manage principle reps, per agency, to ensure alignment with company strategies and seasonal sales drivers • Focused growth and strategic planning with targeted major accounts (i.e. Foot Locker, Champs, Bloomingdales)
Strategic Account Sales Director - Lifestyle
Stance2016 – 2017
• Manage Major/Mid-Major (regional chain/specialty chain) accounts within the lifestyle channel • Responsible for over 12 million dollars in annual sales • Build retailer specific growth strategies, SMU implementation, marketing initiatives, and in-store merchandising solutions
National Sales Manager - Lifestyle
Stance2015 – 2016
• Manage all sales (lifestyle channel) nationally, including Puerto Rico • Oversee sales in all lifestyle categories and channels - Casual, Action Sport, Outdoor, and Urban Specialty • Create strategic sales programs for both retailers and rep force
Marketing Director
SPY Optic2014 – 2015
• Build and manage marketing department's annual budget • Create and implement tactics and solutions to achieve strategic marketing goals • Manage the conception and delivery of all sales collateral materials including visual merchandising plan, POP, catalogs, sales decks, PK sheets, clinic tools, etc. • Work with PLM's to ensure all calendars are aligned between marketing, production, and sales
Retail Marketing Manager
SPY Optic2014 – 2014
• Build and manage the retail marketing department's annual budget • Direct and manage all planning for SPY trade shows, sales meetings, and retail/event on-site brand activations • Manage the conception and delivery of all sales collateral materials including POP, catalogs, sales decks, PK sheets, clinic tools, etc.
Sales Manager - Eastern U.S
SPY Optic2009 – 2013
• Manage all sales in the Midwest/Eastern US, including Puerto Rico • Oversee 18 independent sales reps with 6 sub-reps, and 2 in-house customer support reps • Built and implemented new sales tools/strategies targeting new channels of distribution (Optical/Golf)
