Josh Madsen

- Visionary Leadership: Conceptualized, branded, and launched a first-of-its-kind Telemark-specific ski retail store in Salt Lake City, Utah, alongside a lifestyle brand featuring custom-designed clothing and hand-built skis. - Team Management: Led and mentored a team of 8 employees, cultivating a collaborative, innovative, and results-driven workplace culture. - E-Commerce Expertise: Built and managed a robust e-commerce platform, driving global sales and expanding the reach of Freeheel Life to Telemark enthusiasts worldwide. - Creative Merchandising: Designed and developed exclusive products, including apparel and custom skis, that embody the Telemark lifestyle. - Event Planning: Organized on-mountain events and community gatherings to engage and grow the Telemark skiing community. - Customer Engagement: Delivered exceptional customer experiences through personalized service, creative marketing strategies, and a dynamic global social media presence.

- Collaborated closely with SCARPA's R&D team on the development of the groundbreaking TX Pro Telemark Boot (2025), providing valuable insights and feedback to enhance product performance. - Represented the SCARPA brand as an ambassador, appearing in feature films, prominent magazines, marketing campaigns, and on the SCARPA website to promote Telemark skiing and cutting-edge gear. - Served as a trusted advocate for the Telemark skiing community, strengthening brand visibility and credibility through authentic storytelling and engaging content.

- Led a team of two employees to implement a comprehensive resort marketing strategy, increasing gross revenue by 22% within 18 months. - Oversaw all social media platforms and managed website updates, driving engagement through targeted and consistent content creation. - Developed and launched a new resort style guide, ensuring cohesive branding across all marketing collateral. - Planned and executed events to enhance public relations, fostering stronger customer engagement and loyalty. - Directed advertising campaigns and public relations efforts, contributing to the resort's overall growth and visibility in the market.

• Oversee production of six digital publications that reach 2500 subscribers • Create and execute new and unique global marketing strategies • Cultivate and maintain our advertising and media partnerships • Manage four employees plus an athlete team of seven professional skiers • Implement key social media strategies to increase sales and exposure through Facebook, Twitter & Instagram • Responsible for the rebranding of a ten-year old print magazine into a globally recognized digital publication

• Managed content creation for Telemark Skier Magazine, overseeing copy editing, gear reviews, and feature articles • Developed and maintained website content, integrated CMS, and optimized SEO strategies • Successfully grew magazine's social media presence, gaining over 4,000 followers on Facebook and 1,000 on Twitter in three years

• Produced four full-length telemark ski movies, managing global DVD sales and distribution. • Led a successful fifty-city film tour, handling contract negotiations with venues, athletes, and sponsors. • Directed shoots as the lead videographer, overseeing the filmmaking process from raw footage to finished DVD product.

• Conducted telemark ski research and development as part of athlete team at Rossignol. • Promoted Rossignol products by appearing in Telemark movies and ski publications. • Collaborated with team members to enhance product performance and user experience.

• Established Freeheellife.com in 2005, providing exclusive coverage of the Telemark ski world. • Managed content creation, editing, and publication to engage and inform the niche audience. • Grew website traffic by 25% year-over-year through strategic content marketing efforts.

• Collaborated with photographers and videographers to capture imagery for print and web media. • Worked as a sponsored Canyons Athlete/Ambassador to promote the Canyons Resort brand. • Created content for website, mountain brochures, and posters to showcase the resort's offerings.

• Managed sales, marketing, film tour booking, and movie promotion for Lipstick Films LLC. • Developed strategic partnerships to increase movie visibility and revenue. • Implemented innovative marketing campaigns to drive audience engagement. • Utilized skills in sales, marketing, and event planning to achieve company goals.

• Designed and promoted Columbia sportswear apparel as a Sponsored Athlete, contributing to product development and brand visibility. • Represented Columbia Sportswear in film and print, enhancing athlete branding and showcasing the company's products. • Conducted research and development to improve product quality and performance, ensuring customer satisfaction. • Collaborated with the marketing team to strategize athlete appearances and endorsements, increasing brand awareness and sales.

• Represented Smith Optics brand through photo and video work as a sponsored athlete. • Made appearances in movies, events, and competitions to showcase products. • Engaged with audiences to promote brand awareness and product benefits.

• Conducted product research and development for skis at Karhu Ski Co, contributing to innovative designs and improved performance. • Collaborated on photo and video shoots for marketing collateral, showcasing the brand's products in a compelling way. • Represented the company as a sponsored athlete in movies and magazines, increasing brand visibility and credibility.

• Represented as the Telemark skier in the iconic Canyons segment of Higher Ground alongside renowned athletes Jeremy Nobis and Jamey Parks. • Engaged in multiple movie tour stops across the United States, showcasing my skills and passion for Telemark skiing. • Collaborated with Warren Miller Entertainment to bring the thrill of skiing to audiences nationwide, contributing to the success of the film.