Jonas Lea
Sales Management l Product Strategy · General Admission
Ojai, CA
In My Own Words
I have had the unique privilege of successfully contributing to renowned apparel and accessory brands for over 20 years. During my tenure at these brands, my skills in sales strategy, global line planning, and direct-to-consumer merchandising were honed working alongside talented cross-functional teams. I've matured into a collaborative and multifaceted team member that can handle a broad spectrum of responsibilities while being analytical and detail oriented. The total of this valuable experience played a pivotal role in expanding the global reach of companies like General Admission, Banks Journal, Airblaster, Supra, and Kr3w.
Additionally, I am passionate and strive to communicate with integrity and authenticity. I value the relationships that are built through the day to day process of working together and look to create a space where my teams can thrive and succeed.
Work Experience
Brand Manager
BANKS JOURNAL2013 – 2017
• Responsible for brand launch and market strategy in the North American Market. • Crafted and acquired 90% of the target account list for the brand within the first 18 months. • Managed 4 sales agents while servicing and selling to 50 accounts, seasonally. • Collaborated with Creative Director to produce media, photo shoots, and collection launches. • Delegated public relations and social media for the brand and worked closely with digital and print outlets.
Brand Director
Solstice Supply Co.2010 – 2013
(1/1/10 – 10/1/13) Brand Manager/Owner, SolsticeSupply.com, Bend OR
• Managed brand direction of Outdoor Product site, UI experience, and development timelines. • Oversaw vendor relations and product purchasing for over 60 brands and $1.3 million in annual sales. • Communicated with media partners to promote and establish brand in the marketplace. • Collaborated with creative teams to deliver quality assets on schedule.
