John Hall
Visual Merchandising Project Manager · Sony Electronics
Oceanside, CA
In My Own Words
I aim to always work with integrity, strive to better myself, and bring positivity to the workplace. I am detail-oriented, driven, and dependable – finding satisfaction in doing good work. I enjoy creating, collaborating with teams, and problem solving. My expertise is in growing customer engagement through brand experience and storytelling in a variety of different avenues linked to retail including in-store, online, activations, events, tradeshows, and social media. When I’m not in the office, I can be found surfing, climbing, running or pretty much anywhere outside.
Work Experience
Visual Merchandising Project Manager
Sony Electronics2022 – Present
• Project manage, develop and implement merchandising displays and point of purchase materials to help the SONY brand and products stand out in retail • Work with internal stakeholders and field teams, external retail partners, display, print and installation vendors to launch programs on time and budget
Designer
Freelance2013 – Present
Work on various logo, branding, design, rendering, page layout, production, NFT (web3) projects for clients. Clients Include: • REEF • The Modern Acre • Nuss Farms • Preemptive Love Coalition • Erickson-Hall Construction
Project Manager
Erickson-Hall Construction Company2020 – 2022
Erickson-Hall is an award winning construction company that provides general contracting services for tenant improvement, modernization, and ground up construction projects. • Manage projects from preconstruction and bidding through to project closeout • Create project schedules, manage construction documents, procure materials, provide value engineering • Coordinate communication between subcontractors, owners, architects, inspectors, and cities to complete project on time and on budget • Facilitate construction using tools such as Bluebeam Revu, Procore, and Microsoft Project
Retail Marketing Manager
REEF, a Rockport Company2015 – 2020
REEF is a company with over 35 years of heritage focused on creating sandals that let people anywhere experience the fun, freedom, and spirit of the beach. My role was to oversee all touchpoints of the REEF brand with our community at the retail level both with our independent & national retail partners. I focused on creating positive experiences with our community, supporting our retail partners, managing the marketing budget, and driving sales growth. Some highlights include: 1. Led the design, production, and execution of REEF's shop-in-shop retail sections, tradeshow exhibits, retail fixtures, and point of purchase glorifiers. 2. Grew Amazon business by building brand store and product page A+ content that received “best in class” ratings from Amazon. 3. Developed a new approach to merchandising in-store by creating consumer navigation glorifiers and playbook based off customer shopping patterns learned through a consumer study that improved the shopping experience of our sandal sections within retail stores. 4. Created a customer sweepstakes leveraging our top surf ambassador to promote a new product with our 25 most key retail partners nationally. The sweepstakes received over 27,000 consumer entries which led to increased sales, brand awareness and loyalty with both consumers and retail partners.
Lead Recreation Coordinator
Hume Lake Christian Camps2015 – 2015
• Coordinate activities and games for Ponderosa High School Camp • Work alongside camp director to ensure the quality and safety of recreation for 10,000+ campers throughout 10 weeks of camp • Develop and supervise a team of summer staff workers to effectively conduct recreation activities
Marketing Assistant
Erickson-Hall Construction Co.2015 – 2015
Worked alongside the Director of Marketing
Co-Founder / Creative Director
Apoc Apparel2010 – 2015
Apoc Apparel was a beach inspired lifestyle apparel company that made shirts, hats and outerwear. Started by four friends in our college dorm room, we hustled in our spare time between classes and studying and grew the business to be a staple in the San Luis Obispo community and beyond. • Oversaw and directed all operations of the company • Developed a unique marketing promotion giving our audience a chance to get their own designs in the next apparel line. The promotion 10x'd our engagement and grew our audience and brand loyalty. • Created a campaign to raise money for the Japanese 2011 tsunami, which resulted in the single largest donation to the Red Cross on the Central Coast
Customer Service Representative Intern
RR Donnelley2013 – 2013
• Discovered a more streamlined approach for processing reoccurring jobs and suggested a new procedure that was adopted by the company • Processed orders and change notices in related systems as required • Verified composition or perform copy prep as needed for order processing purposes • Coordinated all corrections that occur during work-in process through written and verbal instructions • Data entry, set up new items and managed current inventories • Performed other related duties and participates in special projects as assigned • Managed accounts for clients such as UPS, United Health Group, Health Net, Blue Cross • Analyzed processes and explored how they could be done more efficiently
Design & Production Intern
Murray Brand Communications2013 – 2013
• Assisted the production manager • Participated in strategic planning of marketing and branding projects • Assisted in the advancement of social media as well as videographic marketing • Engaged in client calls and manager meetings • Worked on projects for clients such as Reser's Fine Foods, Kensington, Cal Poly Athletics, Oregon Fruit Products, Permatex
Graphic Design Intern
Preemptive Love Coalition2012 – 2012
• Created the Annual Reports for the fiscal years 2010 and 2011 (Indesign, Illustrator) • Worked on various graphic design projects • Increased adaptability skills while learning how to work and communicate in a foreign culture
Education
Bachelor of Science in Graphic Communication
California Polytechnic State University2010 – 2014
Bachelor of Science in Graphic Communication
