John Balmer
Indianapolis | United States
Skills
No information
Interests
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Industries
Bike
In my own words
— JohnFor the last 30 years I have been involved in almost every aspect of the cycling industry and benefited from working with exceptional teammates.
Roles have encompassed product management, project management, soft goods developer, design, production art, packaging, logistics and department management, retail sales, mechanic, account management, sourcing and vendor relations.
Trajectory
Jan 2016 — Nov 2019
Director of Product Management · SILCA
Accountable for all aspects of product creation and launch to market. Delivering on-average one new product a month along with managing engineers, design / developing of soft-goods, creating production artwork, retail packaging and content for Marketing.
Jun 2011 — Dec 2015
Director of Zipp, Quarq and Aftermarket Product · SRAM Corporation
Charged with aligning complete portfolio of SRAM product categories into a profitable, innovative retail program.
Directly responsible for Zipp and Quarq product line direction, product managers and program managers.
Apr 2002 — Jun 2011
Director of Bontrager and Aftermarket Product Development · Trek Bicycle Corporation
Consolidated collection of Trek owned brands under the Bontrager brand. Oversaw development of the Bontrager product line that yielded 10X growth in aftermarket and became the preferred dominant specification on Trek OE bicycles.
Aug 1996 — Apr 2002
Product Manager of External Drivetrain · SRAM Corporation
Serve as Senior OE sales account manager. Moved to product management post-acquisition of SACHS bicycle components. Lead international product development teams in numerous key categories.
Feb 1991 — Aug 1996
Product Manager · Kona Bicycle Company
Served as account manager. Promoted to lead product developer and project manager post-departure of founding designer.




