John Balmer — Director of Product Management at SILCA
John Balmer
Indianapolis | United States
Skills
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Interests
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Industries
Bike
Work experience
SILCA
Director of Product Management | 01/2016 - 11/2019
Accountable for all aspects of product creation and launch to market. Delivering on-average one new product a month along with managing engineers, design / developing of soft-goods, creating production artwork, retail packaging and content for Marketing.
SRAM Corporation
Director of Zipp, Quarq and Aftermarket Product | 06/2011 - 12/2015
Charged with aligning complete portfolio of SRAM product categories into a profitable, innovative retail program.
Directly responsible for Zipp and Quarq product line direction, product managers and program managers.
Trek Bicycle Corporation
Director of Bontrager and Aftermarket Product Development | 04/2002 - 06/2011
Consolidated collection of Trek owned brands under the Bontrager brand. Oversaw development of the Bontrager product line that yielded 10X growth in aftermarket and became the preferred dominant specification on Trek OE bicycles.
SRAM Corporation
Product Manager of External Drivetrain | 08/1996 - 04/2002
Serve as Senior OE sales account manager. Moved to product management post-acquisition of SACHS bicycle components. Lead international product development teams in numerous key categories.
Kona Bicycle Company
Product Manager | 02/1991 - 08/1996
Served as account manager. Promoted to lead product developer and project manager post-departure of founding designer.