John Astleford
Business Development
Carlsbad | United States
Skills
No information
Interests
Reading
Ocean activities
Industries
Fashion
Lifestyle
Outdoor
Summary
Activity
Work experience
Design Resources Inc
Business Development | 04/2021 - Current
www.dridesign.com
Design Resources Inc. is a world-class professional resource for Apparel Marketers. We focus on apparel categories that require precise product coordination, and we deliver on complex needs without compromise. What’s more, with multiple channels of manufacturing origin, we can ensure year-round flexibility and product availability.
San Diego Hat Company
Managing Director | 05/2013 - 04/2021
www.sandiegohat.com
Planned and executed vision to turn company into a lifestyle accessory company with the launch of new brands, product categories and licenses. Currently selling over 3,000 stores with distribution mix 45% National Accounts, 35% Boutiques, 20% E-Commerce and DTC.
H3 Sportgear
COO | 05/2011 - 05/2013
www.h3sportgear.com
Planned and execute vision for $5 million H3 Sportgear business doubling revenue in 2 years. Worked closely with CEO and CFO on day-to- day sales, operations, and financial activities. Presented quarterly reports to board of directors.
Mainland Headwear
Chief Marketing Officer | 08/2008 - 05/2011
www.mainland.com.hk
Directed sales management activities to drive business with new and existing wholesale accounts as well as National Brands. Identified customer needs, delivered sales and marketing presentations, built relationships and negotiated pricing with ongoing follow through to close new opportunities with long-term selling cycle. Shared leadership responsibilities for product development, distribution channel management, public relations, marketing communication, and pricing.
Concept One Accessories
Divisional Vice President | 01/2007 - 06/2008
www.concept1.com
Managed Dallas office focusing on sales/new business for two divisions. Provided leadership direction for direct sales team and 20+ independent sales reps including training, coaching and mentoring team. Reported to CEO in New York.
Drew Pearson Marketing
Vice President of Sales and Marketing | 01/2004 - 01/2007
Planned and executed sales/licensing/merchandising activities for $34 million division within company. Managed and administered $1.5 million expense budget with P&L responsibility. Reported to the CEO.
Education history
Texas Christian University
Bachelor of Business Administration in Marketing | 1987 - 1991
