Bachelor of Business Administration in Marketing

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Strategic Planning & Execution • Sales/Marketing • New Business Development

Senior executive with 10+ years of progressive experience and accomplishments in sales management and new business development.  Visionary, forward thinking, and innovative with a history of developing and executing plans to position companies for growth while achieving revenue, profit and ROI goals. 


www.dridesign.com

Design Resources Inc. is a world-class professional resource for Apparel Marketers. We focus on apparel categories that require precise product coordination, and we deliver on complex needs without compromise. What’s more, with multiple channels of manufacturing origin, we can ensure year-round flexibility and product availability.


www.sandiegohat.com

Planned and executed vision to turn company into a lifestyle accessory company with the launch of new brands, product categories and licenses.  Currently selling over 3,000 stores with distribution mix 45% National Accounts, 35% Boutiques, 20% E-Commerce and DTC.


Managing Director

www.h3sportgear.com

Planned and execute vision for $5 million H3 Sportgear business doubling revenue in 2 years.   Worked closely with CEO and CFO on day-to- day sales, operations, and financial activities.   Presented quarterly reports to board of directors.


www.mainland.com.hk

Directed sales management activities to drive business with new and existing wholesale accounts as well as National Brands.  Identified customer needs, delivered sales and marketing presentations, built relationships and negotiated pricing with ongoing follow through to close new opportunities with long-term selling cycle.  Shared leadership responsibilities for product development, distribution channel management, public relations, marketing communication, and pricing. 


Chief Marketing Officer

www.concept1.com

Managed Dallas office focusing on sales/new business for two divisions.  Provided leadership direction for direct sales team and 20+ independent sales reps including training, coaching and mentoring team.  Reported to CEO in New York.


Divisional Vice President

Planned and executed sales/licensing/merchandising activities for $34 million division within company.  Managed and administered $1.5 million expense budget with P&L responsibility.  Reported to the CEO.


Vice President of Sales and Marketing

John Astleford is a Business Development at Design Resources Inc in Carlsbad, CA.

John Astleford

John Astleford

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