Joey Cobbs

Develop and execute creative content strategies in collaboration with the team athletes to create engaging and shareable content that promotes the Haro Bikes' brand, it's products, and engages target audience. Collaborate with the product team to develop and execute marketing campaigns that align with brand, target audience, and business objectives Identify and analyze market trends to inform content strategy and ensure that Haro Bikes remains ahead of competitors Manage influencer and athlete partnerships and collaborations to increase brand exposure and reach

Develop and implement strategies to increase team visability and brand support Identify and pursue opportunities to support the team's activities and ensure the team has necessary resources and support to achieve their goals Collaborate with marketing team to create and execute promotional campaigns featuring the team's activities, collabroative projects and achievements Manage the team's social media presence and engage with fans and followers to build brand loyalty and increase product awareness on various online platforms. Collaborate with team riders to develop and improve product designs and features based on their feedback and expertise. Represent the team and the brand at industry conferences, trade shows, and other promotional events to build relationships with potential sponsors, partners, and customers.