Joey Cobbs — Content Manager at Haro Bicycle Corp.

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Joey Cobbs

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Content Manager
La Mesa | United States

Skills

  • Marketing
  • Audience
  • Market Research
  • General
  • Channel, Partner & Ecosystem Marketing
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Interests

No information

Industries

Bike
Golf
Creative Agencies
Fishing
Lifestyle
Moto & Powersports
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Work experience

Freelance logo

Freelance

Commercial Photographer * World Wide | 01/2005 - 12/2023

Develop and maintain relationships with clients to ensure understanding of their photography needs and top quality results. Research and stay up to date on the latest trends and techniques in commercial photography to ensure the ability to oler innovative and cutting edge solutions to clients. Collaborate with creative directors, art directors, and clients to understand the creative vision and objectives of the project.
Haro Bicycle Corp. logo

Haro Bicycle Corp.

Content AND Team Manager | 01/2019 - 09/2023

Develop and execute creative content strategies in collaboration with the team athletes to create engaging and shareable content that promotes the Haro Bikes' brand, it's products, and engages target audience. Collaborate with the product team to develop and execute marketing campaigns that align with brand, target audience, and business objectives Identify and analyze market trends to inform content strategy and ensure that Haro Bikes remains ahead of competitors Manage influencer and athlete partnerships and collaborations to increase brand exposure and reach
Volume Bikes logo

Volume Bikes

Team Manager, Photographer | 03/2012 - 05/2015

Develop and implement strategies to increase team visability and brand support Identify and pursue opportunities to support the team's activities and ensure the team has necessary resources and support to achieve their goals Collaborate with marketing team to create and execute promotional campaigns featuring the team's activities, collabroative projects and achievements Manage the team's social media presence and engage with fans and followers to build brand loyalty and increase product awareness on various online platforms. Collaborate with team riders to develop and improve product designs and features based on their feedback and expertise. Represent the team and the brand at industry conferences, trade shows, and other promotional events to build relationships with potential sponsors, partners, and customers.
Dig BMX Magazine logo

Dig BMX Magazine

Stal Photographer | 06/2011 - 12/2013

Conceptualize and produce 10 pages of high quality BMX content per monthly print issue. Capture high-quality action shots of BMX riders for editorial content Capture compelling action shots of professional BMX riders in various locations and conditions. Collaborate with the editorial team to develop creative concepts for BMX content Develop creative concepts and ideas for photo shoots to capture unique and engaging BMX content that stands out in the market. Create visually engaging and dynamic photo essays that showcase the culture and community of BMX riders. Research and stay up-to-date on the latest trends in BMX photography and editing techniques, and implement them into your work to ensure the magazine's content stays fresh and relevant in the market.
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