Joel Scherzer
Art Director
Costa Mesa | United States
Skills
No information
Interests
No information
Industries
Lifestyle
Surf
In my own words
— JoelA versatile, creative Art Director and Artist, fuses a background in apparel and art.
Expertise managing resources, and ensuring assignments get completed on-time/on-budget. Searching for a company that values wit, humor, and lifestyle in it’s corporate DNA. Dreaming of a position working as an artist, and creative with people of other skill sets, in apparel or other creative ventures
Trajectory
Aug 2011 — Now
Art Director · O'Neill Surf Company
Increase T-shirt sales from 13% to 23% of total O’Neill Men’s business
Responsible for the art direction of Men’s printable apparel
Manage and direct the art department
Collaborate with the upper management on the overall design strategy of the O’Neill sportswear line
Incubate and execute new ideas for collaboration and marketing projects
Research key trends in the marketplace
Collaborate with International partners to create global design strategy
Develop the T-shirt blank assortment, washes, and color story for each season
Design the Trim and labeling package for the Men’s sportswear line for the entire year
Nov 2010 — Aug 2011
Lead Artist · DC Shoes - Teamworks
Responsible for the art direction and creation of graphics for the DC Teamworks category
Collaborate with the DC team riders to create their seasonal graphic packages
International travel to research trends, and translate them for DC Teamworks art and product
Mar 2009 — Nov 2010
Art Director · DC Shoes
Art Director at the largest Skateboard Lifestyle company in the world
Responsible for the art direction of the men’s screenable apparel for DC Shoes globally
Manage a team of ten artists, and freelancers to complete DC graphic needs
Create color story for T-shirts in conjunction with seasonal color story in sportswear
Assist the sales and marketing teams in concepting for special projects and graphic looks for the riders
Collaborate with various outside artists for special projects
Work with key accounts to create special mark ups, and new business opportunities
Create the visual model and language for DC graphics team to focus their designs
Assist Vice President of Design with new garment silhouettes, and directional ideas for the seasonal Men’s T-shirt line
International travel to research trends, and translate them for DC art and product
Feb 2004 — Mar 2009
Senior Artist · Quiksilver
Promoted to Senior Artist at Quiksilver Surf Company after 2 years of employment
Responsible for the design, innovation, and category direction of Young Men’s T-shirt line
Create a majority of the art, illustration and type of the 80-90 T-shirt styles each season
Direct and assist designers in developing artwork consistent with sportswear art direction
Collaborate with key accounts to create special mark-ups and new business opportunities
Collaborate with actor Jeff Bridges to develop a line of T-shirts for Quiksilver Foundation
Design new hang tags and neck labeling packages
Identify and translate key trends in the surf market
Manage and direct freelance artists to fulfill graphic design and illustration needs
Create color ways for T-shirts in conjunction with seasonal color story in sportswear
Collaborate with associates to create the seasonal artistic direction of merchandising and design
International travel to research trends, and translate them for Quiksilver art and product
Aug 2001 — Feb 2004
Graphic Designer · Billabong
Responsible for the branded category for Billabong’s T-shirt line
Design type and graphics for Billabong’s sportswear line
Research trends for seasonal art direction
Create seasonal merchandise catalog to showcase the current line
Develop seasonal T-shirt color story
