Joel Scherzer — Art Director at O'Neill Surf Company

Profile background

Joel Scherzer

Profile avatar
Art Director
Costa Mesa | United States

Skills

No information

Interests

No information

Industries

Lifestyle
Surf

Work experience

O'Neill Surf Company logo

O'Neill Surf Company

Art Director | 08/2011 - Current

Increase T-shirt sales from 13% to 23% of total O’Neill Men’s business Responsible for the art direction of Men’s printable apparel Manage and direct the art department Collaborate with the upper management on the overall design strategy of the O’Neill sportswear line Incubate and execute new ideas for collaboration and marketing projects Research key trends in the marketplace Collaborate with International partners to create global design strategy Develop the T-shirt blank assortment, washes, and color story for each season Design the Trim and labeling package for the Men’s sportswear line for the entire year
DC Shoes - Teamworks logo

DC Shoes - Teamworks

Lead Artist | 11/2010 - 08/2011

Responsible for the art direction and creation of graphics for the DC Teamworks category Collaborate with the DC team riders to create their seasonal graphic packages International travel to research trends, and translate them for DC Teamworks art and product
DC Shoes logo

DC Shoes

Art Director | 03/2009 - 11/2010

Art Director at the largest Skateboard Lifestyle company in the world Responsible for the art direction of the men’s screenable apparel for DC Shoes globally Manage a team of ten artists, and freelancers to complete DC graphic needs Create color story for T-shirts in conjunction with seasonal color story in sportswear Assist the sales and marketing teams in concepting for special projects and graphic looks for the riders Collaborate with various outside artists for special projects Work with key accounts to create special mark ups, and new business opportunities Create the visual model and language for DC graphics team to focus their designs Assist Vice President of Design with new garment silhouettes, and directional ideas for the seasonal Men’s T-shirt line International travel to research trends, and translate them for DC art and product
Quiksilver logo

Quiksilver

Senior Artist | 02/2004 - 03/2009

Promoted to Senior Artist at Quiksilver Surf Company after 2 years of employment Responsible for the design, innovation, and category direction of Young Men’s T-shirt line Create a majority of the art, illustration and type of the 80-90 T-shirt styles each season Direct and assist designers in developing artwork consistent with sportswear art direction Collaborate with key accounts to create special mark-ups and new business opportunities Collaborate with actor Jeff Bridges to develop a line of T-shirts for Quiksilver Foundation Design new hang tags and neck labeling packages Identify and translate key trends in the surf market Manage and direct freelance artists to fulfill graphic design and illustration needs Create color ways for T-shirts in conjunction with seasonal color story in sportswear Collaborate with associates to create the seasonal artistic direction of merchandising and design International travel to research trends, and translate them for Quiksilver art and product
Billabong logo

Billabong

Graphic Designer | 08/2001 - 02/2004

Responsible for the branded category for Billabong’s T-shirt line Design type and graphics for Billabong’s sportswear line Research trends for seasonal art direction Create seasonal merchandise catalog to showcase the current line Develop seasonal T-shirt color story
NetworkingJobsCompaniesAbout UsLog Out
Malakye logoPrivacy PolicyUser Agreement