Joe Latino
Regional Factory Representative · Intense LLC
St Petersburg, FL
In My Own Words
22 year Cycling Industry veteran with 18 years of in-field relationship building and 13 years of Sales Team Management experience.
Work Experience
Regional Factory Representative
Intense LLC2019 – 2020
Hired as first Factory representative for southeast region, focused on IBD growth and brand development in historically under developed area. Assisted sales management with additional strategies outside of representative role including rep training and company communications. CORE COMPETENCIES: SALES GOALS MANAGEMENT, STRATEGIC DIRECTION, TIME MANAGEMENT, RELATIONSHIP MANAGEMENT - Onboarded and implemented company’s first Customer Relationship Management (CRM) system via Pipeline Deals; designed entity structures and strategies; trained staff on implementation, management, and effective best practices - Implemented innovative CRM set up / strategy, contributed to 75% channel sales increase; provided critical training; maintained and grew customer base and sales funnel; significantly impacted sales - Grew dealer count by 150% and revenue by 102% 2020 YTD; studied competitive dealer locator data and direct-toconsumer channel data to identify geographic target areas; created list of account targets; built strategic plan - Streamlined sales process efficiency across all territories; designed and implemented main sales tool, used daily by sales team, to identify and determine non-committed, sellable inventory BH
Senior Regional Sales Manager
BH Bikes USA / Easy Motion USA2017 – 2019
Sales and Marketing Manager (01/2019 – 09/2019) Served in position before company departed US market. Created markdown strategies for distressed inventory, Maintained, designed, and owned pricelist documents, order forms and dealer-facing inventory updates, and email campaigns. Operated as administrator and strategy builder for CRM software, Pipeline Deals. CORE COMPETENCIES: HISTORICAL DATA ANALYSIS, INTERVIEWING, ONLINE RESEARCH, PRESENTATION DELIVERY, STRATEGIC DIRECTION - Built markdown strategy for distressed inventory; analyzed data from historical inventory sales; reviewed competitive inventory and sell through from dealer interviews and research; created, presented, and implemented new strategy Senior Regional Sales Manager (02/2017 – 01/2019) Oversaw and directed activities of company sales representatives. Covered highest volume territory for company, comprised of Eastern States, Canada, Alaska, and Hawaii. Primarily focused on electric bike sales and product. Participated in key product selection and product management decisions in concert with Sales Director. Collaborated in Joe N. Latino 2 several marketing initiatives including co-management of social media content, tradeshow participation management, and important industry demos and events. Managed sales forecasting for territory and dealer prebook commitments. Coordinated store merchandising and product selection processes with dealers of all sizes within territory. CORE COMPETENCIES: SALES MANAGEMENT, LEADERSHIP, CUSTOMER RELATIONSHIP MANAGEMENT, EVENT PLANNING, CUSTOMER SERVICE - Grew units by 18% and revenue by 27% YOY 2017/2018; boosted average sales price by 9% in 2018 - Coordinated participation in several festivals including Outerbike, Dirt Rag Dirt Fest, Fall Cyclo Fest, and several key dealer demos throughout territory; maintained demo fleet bicycles
Owner / Principal Representative
Atlas Pro Rep, LLC2015 – 2015
Independent Sales Rep agency focusing on areas traditionally considered “hard to cover” in the South East. Offering Professional Sales Representation and Retail Merchandising services to a portfolio of complementary brands and companies.
National Sales Manager
Niner Bikes, Inc2013 – 2015
Hired to oversee and direct sales of 6 Field Representatives focused on IBD sales and Key Accounts within the US marketplace.
Regional Sales Manager
Pearl Izumi USA, Inc.2011 – 2013
Hired to oversee and direct sales of 4 of 8 “Business Units” in the National market focused on IBD sales by working closely with Agency Principals and Agency Field Representatives. Promoted from Soft Goods only responsibilities to Hard Goods and Soft Goods management position making transition from a dual branched management sales team (HG/SG) to a singular sales entity.
Regional Sales Manager
RALEIGH AMERICA INC.2007 – 2011
Hired to oversee and direct sales of the West sales Territory Manager group consisting of 15 territories. Promoted from “Central” position making transition from a three region set to a two region split.
