Jonathan Sauceda

Brand Manager & Designer · J&B Importers

miami, FL

In My Own Words

HI! My name is Jonathan. I am a creative leader and Brand Strategist with over 11 years of career experience in Graphic Design, Brand Development, and Private Label Sourcing. I am a Ðoge lover (to the moon!) and a cycling enthusiast currently employed as a Brand Manager @JBI.BIKE

Work Experience

Brand Manager & Designer

J&B Importers

2016 – Present

• Orchestrated launch for private label brand Snack with 16 individual SKUs. • Design and launched B2C websites for house brands. • Rebranding for 6 house brands included logos, marketing material, style guidelines & updated packaging. • Curate product line and assist with sourcing products for private label brands. • Design & develop products with international manufacturers. • Negotiate profitable product costs and contract terms with vendors and co-manufacturers to achieve sales and margin goals. • Conceptualize brand identity and developed unique accompanying graphic style and tone for use in communications. • Work with the marketing team to create, deploy and optimize effective campaigns for major brands in the cycling industry. • Develop innovative marketing campaigns based on key objectives.

Freelance Graphic Designer

Freelancer

2012 – 2016

• Executed branding and marketing projects for small businesses with logo design, packaging, & web design. • Helped small businesses go digital with website design and social media content. • Created aesthetically pleasing advertisements that complemented various brands. • Demonstrated ability to take on various roles including graphics assistant and graphics specialist to provide a range across projects.

Assistant Product Manager Intern

Belden Inc.

2012 – 2012

• Oversaw preparation of marketing copy, images, videos, emails, and other collateral. • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets. • Aligned activities with corporate objectives by coordinating marketing, sales, and IT processes.

In-house Graphic Designer

FriendsWithYou

2010 – 2012

• Assisted with the design of print materials such as flyers and ads by producing mood boards, selecting colors, and tracking down appropriate images. • Developed creative design for marketing packages, including print materials, brochures, banners, and signs. • Contributed design ideas in early planning stages with customers and project managers. • Collaborate with major brands such as Nickelodeon, MTV, & Hello Kitty.