Jerod Zakson

Senior Global Content Marketing Manager

2017 – 2018

Responsible for content strategy across multiple communications channels. Recruited and developed thought leaders throughout the organization for internal and external facing use. Created campaigns, internal employee and external influencer communications, and marketing vehicles (infographics, webinars, videos.)

Sales

2015 – 2017

Part of sales team at REI, brand savvy, responsible for outerwear and action sports. Responsible for positive customer interactions, support, and knowledge of subject matter.

Communications and Marketing Consultant

2001 – 2015

Brand manager, marketing consultant, creative project manager and writer for large clients including Motorola, United Airlines, and start-ups like RFIDeas, inc. I have provided a wide breadth of marketing and communication related services to established corporations and growing entrepreneurs. I am appreciated for my dedication, skills, wit, and creativity.

Specialties: Marketing department growth and overall strategy; Relationship building; Sales; Customer growth and retention; Program development and management; Copywriting, editorial writing; Brand strategy; Internal communication; Social media; Trade events, and PR.

Director of Marketing and Communications

2010 – 2013

Built marketing organization for $20MM-$50MM high-tech, B2B, engineering driven start-up. Revenues increased 300% while in role. Created multiple marketing channels across different media, developed brand standards, brand strategy and internal and external communications. Responsible for hiring and directing department goals and objectives. Managed multiple agencies and vendors to create communications tools, multimedia tools, and trade show exhibits.

BA

1988 – 1992

BA

MBA

1997 – 2000

MBA