Summary
Activity
Projects
Work experience
JDKS Creative
Creative Director (Principal) | 10/2014 - Current
• Provide concept-driven creative direction, art direction, design, copywriting, and strategy for clients ranging from startups to global brands.
• Manage client collaboration, scopes, budgets, and timelines from ideation to execution, delivering integrated campaigns and marketing materials.
WorldStrides
Creative Director (Contract) | 03/2024 - 07/2024
• Oversaw an 11-person remote team to implement a new design language and create content for a 725+ page site relaunch, unifying brands and improving UX (5.5 months post-launch: +33% engagement per user; +31% time on site; ~647k users; ~2.5M views; ~277k forms).
• Refined content strategy and outlines, built scalable wireframes, and standardized structure and voice across programs; applied SEO best practices.
• Led client workshops and bi-weekly reviews to improve stakeholder alignment and streamline project delivery.
Xavier Creative House (XCH)
Creative Director-Art | 09/2022 - 03/2024
• Directed MLR-compliant creative for life-sciences clients (pharma/biotech); kept work on-brand across channels and elevated the creative.
• Mentored the creative team; sourced and managed freelancers and vendors; led client presentations; oversaw scope, schedule, and budget.
Revive (now BPD)
Associate Creative Director | 08/2021 - 09/2022
• Developed campaigns, marketing materials, and content for health systems, payor-provider initiatives, and biotech brands.
• Led creative execution from concept to shoot, combining hands-on art and copy direction with mentoring, vendor management, and client-facing leadership.
Various Clients
Creative Director / Senior Copywriter (Contract) | 03/2019 - 08/2021
• The Marketing Practice (Senior Copywriter): Created B2B brand, ABM, and demand-gen campaigns and content for enterprise software, cloud, and AI clients—social, video, websites/landing pages, display, email, and print.
• Raw Love Productions (Creative Director): Refined the screenplay and story structure for the award-winning documentary The Prison Within; supervised post; developed the pre-festival trailer and promotional materials.
• COLOR (Senior Copywriter): Developed Microsoft Azure customer stories (AI, cloud, IoT) and content for AI for Earth, ensuring a consistent brand voice across all touchpoints.
Volta
Creative Director (Contract) | 12/2019 - 08/2021
• Created the brand for a sustainable passive-home tech startup—naming, logo, identity materials, mission, values, positioning, and GTM strategy.
• Owned all customer and investor materials—from concept through delivery.
JDKS Creative
Creative Sabbatical | 02/2018 - 02/2019
• Completed self-initiated creative projects, strengthening storytelling, critical thinking, emotional intelligence, adaptability, and resilience.
Amazon
Art Director/Copywriter | 12/2014 - 01/2018
• Created and led production of the award-winning Echo Moments campaign (+85% brand familiarity; 2× consideration).
• Developed creative for brand campaigns and launches, including Amazon Key, Prime Same-Day, and Dash Button in partnership with product, UX, and GTM teams.
Education history
College for Creative Studies
Bachelor of Fine Arts (BFA)








