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Creative Director

Creative & Design

Echo Moments

To showcase the thousands of ways Alexa can help people win their day, the Echo Moments campaign features hundreds of short videos demonstrating Alexa’s versatility—from everyday conveniences like playing music and controlling smart devices to unexpected surprises like telling jokes and responding to Star Trek commands.

Originally a social-only initiative, Echo Moments grew into Amazon’s largest integrated campaign media spend at launch.

Fire Kid's Edition Tablet

If you’re a parent—or have a kid in your life—you know that stuff happens to stuff. And when it does, kids always have a creative explanation for how it happened.

That simple insight inspired this campaign for the Fire Kids Edition Tablet. Each ad features a kid’s drawing of how they imagine a Fire tablet could break.

All the drawings in this campaign were created by the children of our team members—I asked them to draw how a Fire tablet could break.

Minute Maid Enhanced

The ‘Oops!’ campaign relaunched Minute Maid’s Enhanced juices, repositioning them as natural energy drinks that help you stay sharp and avoid everyday fails.

Amazon Flex

Amazon Flex drivers work when it works for them—making it an ideal job for cash-strapped college students and both experienced and gig-curious workers.

This copy-driven recruitment campaign highlights the freedom of flexible work and the difference a few extra bucks can make.

Get a Doc

Black and Hispanic-Latino men in the U.S. face higher mortality rates, often due to delayed or avoided doctor visits. Leveraging the immense popularity of video games, the campaign aims to inspire Millennial and Gen X men of color to connect with a primary care physician.

The campaign transforms video game healers into scannable triggers that connect people to the Get a Doc site, where they can find a doctor and book an appointment.

Top gaming influencers of color—such as AngryJoe, KSI, and TheGrefg—would lead the initiative, supported by esports tournaments and multi-channel media activations. Get a Doc would be powered by partnering with a leading healthcare search platform, such as Zocdoc, Sesame, or Vitals.

Volta

Volta was a passive home tech startup with a mission to create affordable, net-zero homes and communities by rethinking how high-performance, sustainable homes are designed and built.

To differentiate Volta from traditional builders, the vision was to position it as a lifestyle tech brand, not a construction company. I developed the brand—naming the company, creating its brand personality, designing the logo, and crafting an identity inspired by high-end lifestyle brands.

Children’s Healthcare of Atlanta

In this payor-provider negotiation campaign concept, striking visual metaphors underscore how insurer policies put children’s health at risk.

In 2022, UnitedHealthcare (UHC) planned to impose a white bagging policy, undermining provider control over medication management and creating unnecessary barriers to children’s care.

If Children’s Healthcare of Atlanta (CHoA) couldn’t get UHC to reverse course, thousands of children in Georgia would lose in-network access to one of the nation’s premier pediatric hospitals.

Amazon Launch Videos

I was privileged to help launch several innovative products and services at Amazon. Each launch was a collaborative effort to craft a clear, human, and compelling narrative. Working closely with cross-functional teams—from product to UX to PR—was both inspiring and an invaluable learning experience.

<p>Multifaceted hybrid Creative Director (Art + Copy) with 15+ years of experience leading brand development, integrated campaigns, and creative teams across healthcare, tech, sustainability, and education. I’ve led in-house and agency teams—guiding everything from Amazon launches to green home startups—with a leadership style rooted in clarity, trust, and collaboration.</p>

• Provide concept-driven creative direction, art direction, design, copywriting, and strategy for clients ranging from startups to global brands.
• Manage client collaboration, scopes, budgets, and timelines from ideation to execution, delivering integrated campaigns and marketing materials.

Creative Director (Principal)

• Oversaw an 11-person remote team to implement a new design language and create content for a 725+ page site relaunch, unifying brands and improving UX (5.5 months post-launch: +33% engagement per user; +31% time on site; ~647k users; ~2.5M views; ~277k forms).
• Refined content strategy and outlines, built scalable wireframes, and standardized structure and voice across programs; applied SEO best practices.
• Led client workshops and bi-weekly reviews to improve stakeholder alignment and streamline project delivery. 

Creative Director (Contract)

• Directed MLR-compliant creative for life-sciences clients (pharma/biotech); kept work on-brand across channels and elevated the creative.
• Mentored the creative team; sourced and managed freelancers and vendors; led client presentations; oversaw scope, schedule, and budget.

Creative Director-Art

• Developed campaigns, marketing materials, and content for health systems, payor-provider initiatives, and biotech brands.
• Led creative execution from concept to shoot, combining hands-on art and copy direction with mentoring, vendor management, and client-facing leadership.

Associate Creative Director

• The Marketing Practice (Senior Copywriter): Created B2B brand, ABM, and demand-gen campaigns and content for enterprise software, cloud, and AI clients—social, video, websites/landing pages, display, email, and print.
• Raw Love Productions (Creative Director): Refined the screenplay and story structure for the award-winning documentary The Prison Within; supervised post; developed the pre-festival trailer and promotional materials.
• COLOR (Senior Copywriter): Developed Microsoft Azure customer stories (AI, cloud, IoT) and content for AI for Earth, ensuring a consistent brand voice across all touchpoints.

Creative Director / Senior Copywriter (Contract)

• Created the brand for a sustainable passive-home tech startup—naming, logo, identity materials, mission, values, positioning, and GTM strategy.
• Owned all customer and investor materials—from concept through delivery.

• Completed self-initiated creative projects, strengthening storytelling, critical thinking, emotional intelligence, adaptability, and resilience.

Creative Sabbatical

• Created and led production of the award-winning Echo Moments campaign (+85% brand familiarity; 2× consideration).
• Developed creative for brand campaigns and launches, including Amazon Key, Prime Same-Day, and Dash Button in partnership with product, UX, and GTM teams.

Art Director/Copywriter

Jeremy Sell is a Creative Director at JDKS Creative in Seattle, Washington. View their experience, skills and work history on Malakye — the professional…

Jeremy Sell — Creative Director at JDKS Creative

Jeremy Sell

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