In my own words
— Jeremy<p>Multifaceted hybrid Creative Director (Art + Copy) with 15+ years of experience leading brand development, integrated campaigns, and creative teams across healthcare, tech, sustainability, and education.
I’ve led in-house and agency teams—guiding everything from Amazon launches to green home startups—with a leadership style rooted in clarity, trust, and collaboration.</p>
Trajectory
Oct 2014 — Now
Creative Director (Principal) · JDKS Creative
• Provide concept-driven creative direction, art direction, design, copywriting, and strategy for clients ranging from startups to global brands.
• Manage client collaboration, scopes, budgets, and timelines from ideation to execution, delivering integrated campaigns and marketing materials.
Mar 2024 — Jul 2024
Creative Director (Contract) · WorldStrides
• Oversaw an 11-person remote team to implement a new design language and create content for a 725+ page site relaunch, unifying brands and improving UX (5.5 months post-launch: +33% engagement per user; +31% time on site; ~647k users; ~2.5M views; ~277k forms).
• Refined content strategy and outlines, built scalable wireframes, and standardized structure and voice across programs; applied SEO best practices.
• Led client workshops and bi-weekly reviews to improve stakeholder alignment and streamline project delivery.
Sep 2022 — Mar 2024
Creative Director-Art · Xavier Creative House (XCH)
• Directed MLR-compliant creative for life-sciences clients (pharma/biotech); kept work on-brand across channels and elevated the creative.
• Mentored the creative team; sourced and managed freelancers and vendors; led client presentations; oversaw scope, schedule, and budget.
Aug 2021 — Sep 2022
Associate Creative Director · Revive (now BPD)
• Developed campaigns, marketing materials, and content for health systems, payor-provider initiatives, and biotech brands.
• Led creative execution from concept to shoot, combining hands-on art and copy direction with mentoring, vendor management, and client-facing leadership.
Mar 2019 — Aug 2021
Creative Director / Senior Copywriter (Contract) · Various Clients
• The Marketing Practice (Senior Copywriter): Created B2B brand, ABM, and demand-gen campaigns and content for enterprise software, cloud, and AI clients—social, video, websites/landing pages, display, email, and print.
• Raw Love Productions (Creative Director): Refined the screenplay and story structure for the award-winning documentary The Prison Within; supervised post; developed the pre-festival trailer and promotional materials.
• COLOR (Senior Copywriter): Developed Microsoft Azure customer stories (AI, cloud, IoT) and content for AI for Earth, ensuring a consistent brand voice across all touchpoints.
Dec 2019 — Aug 2021
Creative Director (Contract) · Volta
• Created the brand for a sustainable passive-home tech startup—naming, logo, identity materials, mission, values, positioning, and GTM strategy.
• Owned all customer and investor materials—from concept through delivery.
Feb 2018 — Feb 2019
Creative Sabbatical · JDKS Creative
• Completed self-initiated creative projects, strengthening storytelling, critical thinking, emotional intelligence, adaptability, and resilience.
Dec 2014 — Jan 2018
Art Director/Copywriter · Amazon
• Created and led production of the award-winning Echo Moments campaign (+85% brand familiarity; 2× consideration).
• Developed creative for brand campaigns and launches, including Amazon Key, Prime Same-Day, and Dash Button in partnership with product, UX, and GTM teams.
Activity
Projects
Echo Moments
Fire Kid's Edition Tablet
Minute Maid Enhanced
Amazon Flex
Get a Doc
Volta
Children’s Healthcare of Atlanta
Amazon Launch Videos
Education history
College for Creative Studies
Bachelor of Fine Arts (BFA)
