Summary
Activity
Work experience
United Sports Brands
Senior Product Line Manager | 05/2021 - Current
Lead and be accountable for the product strategy and commercialization plans to achieve financial targets while maintaining market awareness and identifying business opportunities.
• 7% increase in the margin by implementing a product category price and lifecycle strategy while streamlining materials and suppliers.
• Improved product launch timing by 20% by creating and implementing a seasonal product development calendar for internal and external cross-functional teams.
• Improved inventory turns by 18% with the introduction of seasonal KPIs, product sales analytics, SKU efficiency rates, target costs, and margins
Nogin
Senior Brand Manager | 01/2018 - 04/2021
★ Developed and led the Go to Market process for Bebe and Alloy women’s lifestyle brands, supervising a junior Brand Manager and a Brand Coordinator.
★ Used merchandising and business analysis to improve SKU efficiency and margin.
★ Formed consumer focus groups to align product development with customer demand.
★ Improved annual revenue by 10% by using targeted marketing campaigns focused on the top-selling products.
ABOUT NOGIN
Nogin is a brand agency focused on intelligent commerce solutions, operating within the e-Commerce and technology sectors.
Product Line Management Consulting
Brand & Merchandising Consultant | 01/2017 - 01/2018
★ Advised companies of all sizes seeking to build product and merchandising strategies and distribution roadmaps.
★ Helped companies to develop products to address unmet market needs through research into competitors.
★ Delivered a 20% increase in sales for Hanes through improved product assortment and placement at Macy’s OC locations, and a 36% increase in sales for Goldsheep Clothing by acquiring two new accounts.
★ Increased revenue by 36% for an accessories brand from Brazil by creating a US merchandising plan and attending trade shows, leading to placement with regional retail chains.
Cobra PUMA Golf
Sr. Director of Global Merchandising | 07/2011 - 12/2016
★ Led merchandising worldwide, supervising an associate merchandiser and planner.
★ Responsible for procurement, product development, and Go to Market strategy and implementation focusing on Orange County.
★ Increased global SKU efficiency by 16% by counseling stakeholders across multiple countries on product life cycle planning and strategic roadmaps.
★ Achieved a 30% gain in sales by defining an exclusive product category for a national account.
☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT COBRA GOLF INC.
Cobra Golf is a sports equipment manufacturing company focused on golf equipment, producing a wide range of golf clubs. The company is a subsidiary of Puma.
Education history
PUMA Leadership Development
Certificate of Management & Communication | 2010 - 2012
York University
BA of Economics | 1986 - 1989
