Certificate of Management & Communication

Golf

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Yoga

Health & Fitness

New business development

E-commerce

Fashion industry

Senior Product Line Manager

Top Management

► I am highly effective in product management and strategic planning, with experience gained in the development and support of products and solutions aligned with customer demand.► My success is based on my ability to partner with key stakeholders to build brands that capture the attention of consumers.► Engaging product management leader possessing a winning blend of subject matter expertise, skill in driving innovation, and practical experience in large organizations.► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and focus with product development and management objectives. LEADERSHIP HIGHLIGHTS★ With United Sports Brands, leads product life cycle management within the Run Essentials line of apparel, hydration products, and accessories.★ Successfully secured placement with major retailers that include Walmart and Dick’s Sporting Goods.★ Offers a history of capturing results over a series of positions with United Sports Brands, Nogin, Cobra Golf, adidas, and other companies.

Lead and be accountable for the product strategy and commercialization plans to achieve financial targets while maintaining market awareness and identifying business opportunities. 
•	7% increase in the margin by implementing a product category price and lifecycle strategy while streamlining materials and suppliers.
•	Improved product launch timing by 20% by creating and implementing a seasonal product development calendar for internal and external cross-functional teams.
•	Improved inventory turns by 18% with the introduction of seasonal KPIs, product sales analytics, SKU efficiency rates, target costs, and margins


★  Developed and led the Go to Market process for Bebe and Alloy women’s lifestyle brands, supervising a junior Brand Manager and a Brand Coordinator.
★  Used merchandising and business analysis to improve SKU efficiency and margin.
★  Formed consumer focus groups to align product development with customer demand.
★  Improved annual revenue by 10% by using targeted marketing campaigns focused on the top-selling products.
ABOUT NOGIN
Nogin is a brand agency focused on intelligent commerce solutions, operating within the e-Commerce and technology sectors.

Senior Brand Manager

★  Advised companies of all sizes seeking to build product and merchandising strategies and distribution roadmaps.
★  Helped companies to develop products to address unmet market needs through research into competitors.
★  Delivered a 20% increase in sales for Hanes through improved product assortment and placement at Macy’s OC locations, and a 36% increase in sales for Goldsheep Clothing by acquiring two new accounts.
★ Increased revenue by 36% for an accessories brand from Brazil by creating a US merchandising plan and attending trade shows, leading to placement with regional retail chains.

Brand & Merchandising Consultant

★  Led merchandising worldwide, supervising an associate merchandiser and planner.
★  Responsible for procurement, product development, and Go to Market strategy and implementation focusing on Orange County.
★  Increased global SKU efficiency by 16% by counseling stakeholders across multiple countries on product life cycle planning and strategic roadmaps.
★  Achieved a 30% gain in sales by defining an exclusive product category for a national account.
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ABOUT COBRA GOLF INC.
Cobra Golf is a sports equipment manufacturing company focused on golf equipment, producing a wide range of golf clubs. The company is a subsidiary of Puma.

Sr. Director of Global Merchandising

Jennifer Rust is a Senior Product Line Manager at United Sports Brands in Dana Point, CA.

Jennifer Rust

Jennifer Rust

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