Jennifer Rust
Senior Product Line Manager · United Sports Brands
Dana Point, CAIn My Own Words
► I am highly effective in product management and strategic planning, with experience gained in the development and support of products and solutions aligned with customer demand.
► My success is based on my ability to partner with key stakeholders to build brands that capture the attention of consumers.
► Engaging product management leader possessing a winning blend of subject matter expertise, skill in driving innovation, and practical experience in large organizations.
► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and focus with product development and management objectives.
LEADERSHIP HIGHLIGHTS
★ With United Sports Brands, leads product life cycle management within the Run Essentials line of apparel, hydration products, and accessories.
★ Successfully secured placement with major retailers that include Walmart and Dick’s Sporting Goods.
★ Offers a history of capturing results over a series of positions with United Sports Brands, Nogin, Cobra Golf, adidas, and other companies.
Work Experience
Senior Product Line Manager
United Sports Brands2021 – Present
Lead and be accountable for the product strategy and commercialization plans to achieve financial targets while maintaining market awareness and identifying business opportunities. • 7% increase in the margin by implementing a product category price and lifecycle strategy while streamlining materials and suppliers. • Improved product launch timing by 20% by creating and implementing a seasonal product development calendar for internal and external cross-functional teams. • Improved inventory turns by 18% with the introduction of seasonal KPIs, product sales analytics, SKU efficiency rates, target costs, and margins
Senior Brand Manager
Nogin2018 – 2021
★ Developed and led the Go to Market process for Bebe and Alloy women’s lifestyle brands, supervising a junior Brand Manager and a Brand Coordinator. ★ Used merchandising and business analysis to improve SKU efficiency and margin. ★ Formed consumer focus groups to align product development with customer demand. ★ Improved annual revenue by 10% by using targeted marketing campaigns focused on the top-selling products. ABOUT NOGIN Nogin is a brand agency focused on intelligent commerce solutions, operating within the e-Commerce and technology sectors.
Brand & Merchandising Consultant
Product Line Management Consulting2017 – 2018
★ Advised companies of all sizes seeking to build product and merchandising strategies and distribution roadmaps. ★ Helped companies to develop products to address unmet market needs through research into competitors. ★ Delivered a 20% increase in sales for Hanes through improved product assortment and placement at Macy’s OC locations, and a 36% increase in sales for Goldsheep Clothing by acquiring two new accounts. ★ Increased revenue by 36% for an accessories brand from Brazil by creating a US merchandising plan and attending trade shows, leading to placement with regional retail chains.
Sr. Director of Global Merchandising
Cobra PUMA Golf2011 – 2016
★ Led merchandising worldwide, supervising an associate merchandiser and planner. ★ Responsible for procurement, product development, and Go to Market strategy and implementation focusing on Orange County. ★ Increased global SKU efficiency by 16% by counseling stakeholders across multiple countries on product life cycle planning and strategic roadmaps. ★ Achieved a 30% gain in sales by defining an exclusive product category for a national account. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT COBRA GOLF INC. Cobra Golf is a sports equipment manufacturing company focused on golf equipment, producing a wide range of golf clubs. The company is a subsidiary of Puma.
Education
Certificate of Management & Communication
PUMA Leadership Development2010 – 2012
Certificate of Management & Communication
