Jennifer McDougall

Developed go to market business plans for National and International retailers in brick and mortar and digital channels. Utilized data driven insights to identify market gaps and opportunities, resulting in marketplace expansion for Military, Department Store, Grocery and Specialty categories of business. Conducted annual line reviews with focus on core collections and innovation launches, to expand points of distribution and optimize assortments. Cross functional collaboration to develop in store collateral to drive customer engagement and brand recognition at the retail level. Collaborative broker team management to effectively develop retailer partnerships.

Developed Omni Channel Business Plans to drive consumer purchases of the Sensodyne and Polident portfolio of products. Grew Market Share through effective territory management, consultative sales strategy, and new business prospecting. Delivered 200 product education presentations annually to gain HCP recommendations and position Haleon portfolio as 1st in class. Achieved successful launches through marketing implementation, strategic sample management and tiered sales business plans. Strategically implemented Regional Professional Industry Events to drive partnerships, brand recognition and sponsorships. • Recipient of 6 Go Beyond Recognition Awards • Achieved 110% FY 2022 across metrics including reach, frequency and trainings • Appointed Team trainer for the Southeast District during organizational product transition

Grew the Aveda Salon and Spa division through strategic joint business planning and consultative partnerships with Salon Owners and stylist teams. Created sales strategies for ten product launches to successfully achieve organizational KPIs and maximize ROI. Enhanced client experience through branded events and expanded salon offerings. Achieved superior branding through omni channel merchandising and marketing strategies that included POS, POG, social media, and website development. Successfully onboarded new business partnerships through high frequency prospecting, partnership development and education programs. Collaborated with Education teams to develop annual joint learning plans, customized for Salon team development. • Achieved #1 National ranking FY 2021 at 151% to goal • Achieved #1 National ranking in New Business for FY 2021 at 200% to goal and incremental sales of $225K • Appointed New Business Team Mentor and panel membeR

Developed Direct Store Delivery operations for Banana Boat and Hawaiian Tropic within 150 national drug and big box retailers, responsible for the growth of the incremental seasonal display program. Oversaw the merchandising team and broker relationships, managing service schedules to meet delivery and installation deadlines. Drove channel operating plan through incremental display build outs, in line replenishment and seasonal department product support. Maintained accurate forecasts and service schedule to efficiently manage inventory levels that supported demand and minimized end of season RTV’s. • Achieved #1 ranking in District Sales Volume at 110% for FY 2018, growing territory to over +$1M • Achieved #1 ranking Nationally at 154% to goal for April 2018

Utilized data analytics and custom promotions to drive sales revenue and market share of the Listerine portfolio of products. Delivered 188 education presentations annually to increase product knowledge and influence purchasing decisions and recommendations of HCP’s. Executed brand marketing strategy at industry trade shows as a National Convention Team Member to increase brand awareness within the professional community. Appointed Division Team Trainer, responsible for weekly workshop planning to grow team’s competency of clinical data, competitor analysis, call cycle management and business acumen. • Achieved #1 ranking Nationally Q1 2016 at 136% to goal • Achieved #1ranking in District Q2 2017 at 120% to goal • Recipient of 6 Peer Leadership Awards • Appointed National Convention Team Member, coveted spot of 6 members out of 150 representatives • Recipient of 2017 Talent Ambassador Award

Directed the Northern US key account sales team, responsible for the development of 1,800 national retail partnerships within the sun specialty, outdoor, department store and optical channels of business. Managed team implementation of a minimum of 600 trainings and events annually, utilizing brand storytelling to drive sell through and attain #1 premium polarized brand positioning. Collaborated on product assortments, merchandising and marketing plans for Bloomingdales, Solstice, L&T and Dick’s Sporting Goods. Responsible for the hiring, onboarding, mentoring, budget management and performance review of 8 direct reports. Collaborated cross functionally with Marketing team to develop POS and Pop-Up Shop opportunities to drive brand awareness and customer engagement. • Awarded 2011 International Sales Conference 1st place Key Account Sales Event • Awarded 2011 International Sales Conference 1st place Outstanding Sales Achievement • Achieved #1 Region ranking FY 2013 for Rx sales of $3.3M • Achieved #1 Region ranking February 2014 for total number of training attendees of 246

• Maintained Long Island, New York and Northern New Jersey territory which included all Macy’s, Bloomingdales and Lord & Taylor locations • Analyzed weekly sales data to determine merchandising needs by retail location • Assisted sales representatives during buys and developed seasonal lines that were unique to demographics • Merchandised apparel for Quiksilver, Roxy, and Hawk for maximum sell through • Developed Comparison Shopping plans including price points, fabric, model, trim and styling • Implemented consistent company branding through promotions, marketing POP and merchandising directives • Daily and weekly reporting including photos and store recaps and checklists • Managed visuals in store by updating mannequins, fixtures and applying new merchandising techniques

• Supervised, trained and mentored interns on projects including script writing, editing software, pre and post production development and on site production needs • Assisted celebrities during shoots • Composed programming spreadsheets and shoot and talent schedules • Shot, screened, transcribed, digitized and edited footage for on air program development • Coordinated rights and clearances for music, photographs and video footage • Handled production expenses and reporting