Jenna Patel
Channel Marketing
Yalesville | United States
Skills
No information
Interests
Animal welfare
Environmental issues
Summary
Activity
Work experience
Smith & Wesson
Channel Marketing | 01/2019 - Current
Executed multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives. Assisted in annual strategic planning with sales and product marketing managers to achieve maximum growth.
Refined and reported regularly on competitive activity and customer analytics within all channels. Slashed sourcing and promotional costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services.
Negotiated all sourcing, planning, and buying of all channel and retail marketing materials.
The Thule Group
Marketing Events | 06/2018 - 12/2018
Management of all tradeshow, corporate events, and event logistics.
Budget and Creative Management.
Leatherman Tool Group
Sales Operations and Marketing | 03/2017 - 06/2018
Provide leadership, support and project management across the following marketing operations: trade shows, field marketing, advertising, public relations, social media, sponsorships and donations, retail marketing, market research, asset management and historical archives
Leatherman Tool Group
Channel Marketing | 09/2014 - 01/2017
Channel Brand Specialist. Overseeing all account marketing for Leatherman’s light division, LED LENSER. Responsible for coordinating channel promotional plans and implementing activities to drive sales growth. Develop and execute channel sales Staff training and education programs. Track and report on program effectiveness. Assist in creation of channel promotional support budget and plan. Track and report on budget and program effectiveness. Execution of all SMU requests for accounts. Handling of all products being set up and put into the operating system.
Education history
Montclair State University
B.A. | 2007 - 2010
