Jenna Patel

Channel Marketing

Yalesville | United States

Skills

No information

Interests

Animal welfare

Environmental issues

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Creative Agencies

Fashion

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Moto & Powersports

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In my own words

— Jenna

Marketing Professional. Seeker of good times and awesome work.

Skills: Trade Shows and Events, Channel Marketing, Project Management, Sales Operations, Brand Awareness and Social Media

Trajectory

Jan 2019 — Now

Channel Marketing · Smith & Wesson

Executed multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives. Assisted in annual strategic planning with sales and product marketing managers to achieve maximum growth. Refined and reported regularly on competitive activity and customer analytics within all channels. Slashed sourcing and promotional costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services. Negotiated all sourcing, planning, and buying of all channel and retail marketing materials.

Jun 2018 — Dec 2018

Marketing Events · The Thule Group

Management of all tradeshow, corporate events, and event logistics. Budget and Creative Management.

Mar 2017 — Jun 2018

Sales Operations and Marketing · Leatherman Tool Group

Provide leadership, support and project management across the following marketing operations: trade shows, field marketing, advertising, public relations, social media, sponsorships and donations, retail marketing, market research, asset management and historical archives

Sep 2014 — Jan 2017

Channel Marketing · Leatherman Tool Group

Channel Brand Specialist. Overseeing all account marketing for Leatherman’s light division, LED LENSER. Responsible for coordinating channel promotional plans and implementing activities to drive sales growth. Develop and execute channel sales Staff training and education programs. Track and report on program effectiveness. Assist in creation of channel promotional support budget and plan. Track and report on budget and program effectiveness. Execution of all SMU requests for accounts. Handling of all products being set up and put into the operating system.