In my own words
— JeneilleAn avid traveler, sports enthusiast and craft junkie, I keep a well balanced life, thrive on new endeavors, and enjoy working with creative people in a art/fashion focused environment.
Trajectory
Sep 2014 — Now
Brand Marketing Ninja · The Annex
• Ongoing advisor/consultant since 2014 in brand strategy, marketing
initiatives + partnership opportunities
• Developing potential distribution channels + licensing relationships
• Managed brand shows and activations (both b2b + b2c
Sep 2017 — Mar 2022
Partnerships/Marketing · Rastaclat, LLC
- Spearhead all partnership initiatives within brand standards
- Lead liaison in influencer marketing
- Manage and execute creative campaigns through marketing initiatives + shoot production
May 2017 — Jan 2018
Field Agent · Archrival
• adidas Brand Ambassador to key selling doors + promote sell-through
marketing campaigns
• Provide + execute visual merchandising strategies
Aug 2016 — Jan 2017
Brand Manager · FAM Brands
• Directed sponsor/partnerships with brands Marika + Zobha
• Created capsule collection development + marketing strategies
• Developed media relationships by integrating social media
platforms + lifestyle influencers
Aug 2014 — Jul 2016
Wardrobe Stylist · AwesomenessTV
• Lead stylist for vlogger series (Betch, DreamWorks, Sleep Tight)
• Collaborated with client + talent for creative wardrobe content
Nov 2013 — Aug 2014
International Project Manager · Hudson Jeans
• Lead project manager on private label for international distributors
• Forecasted web sales, budgets, and contributed to product launches
Mar 2011 — Sep 2013
Ecommerce Merchandiser/Project Manager · Mighty Fine Inc.
• Collaborated with clients in collection development +
pop culture trends
• Directed retailer/licensor relationships through seasonal
campaigns on social media platforms
• Developed creative representation at industry trade shows, markets
+ events
Apr 2008 — Feb 2011
Account/Marketing Manager · Jenny Han
• Managed accounts from specialty, majors + flash sites
• Provided client service + marketing campaigns for PR channels
Jul 2006 — Jan 2008
Marketing Manager · Goldenbleu
•Provided account management to specialty stores (Amazon, Shopbop, Revolve, Zappos)
major department stores (Neiman Marcus, Nordstrom, Saks) and off pricers (Billion Dollar Babes, Loehman’s)
•Provided client service including return authorization, accounting inquiries and purchase order management
•Worked with marketing team to develop company website and e-commerce
•Promoted brand awareness with press in publications, television, celebrity clientele, and sale events
Mar 2006 — Jul 2006
Account Executive · Sephora.com LLC
•Placed direct orders for clients and provided consultative product advice
•Worked with marketing to develop and implement print/online promotions
Oct 2005 — Feb 2006
Visual Merchandiser · Gap Inc
•Concepted and created brand-appropriate window and in-store displays
•Assisted merchandisers and corporate stylists to ensure brand integrity
Jun 2002 — Aug 2002
Intern · Nordstrom Product Group
•Assisted Brass Plum product development team on Spring/Summer collection
•Aided in sampling, production, and presentations for the buying team
Activity
Education history
Academy of Art University
MFA | 2005 - 2007
University of California, Santa Cruz
BA | 2000 - 2004
