Jeneille Ancheta — Brand Marketing Ninja at The Annex
Work experience
The Annex
Brand Marketing Ninja | 09/2014 - Current
• Ongoing advisor/consultant since 2014 in brand strategy, marketing
initiatives + partnership opportunities
• Developing potential distribution channels + licensing relationships
• Managed brand shows and activations (both b2b + b2c
Rastaclat, LLC
Partnerships/Marketing | 09/2017 - 03/2022
- Spearhead all partnership initiatives within brand standards
- Lead liaison in influencer marketing
- Manage and execute creative campaigns through marketing initiatives + shoot production
Archrival
Field Agent | 05/2017 - 01/2018
• adidas Brand Ambassador to key selling doors + promote sell-through
marketing campaigns
• Provide + execute visual merchandising strategies
FAM Brands
Brand Manager | 08/2016 - 01/2017
• Directed sponsor/partnerships with brands Marika + Zobha
• Created capsule collection development + marketing strategies
• Developed media relationships by integrating social media
platforms + lifestyle influencers
AwesomenessTV
Wardrobe Stylist | 08/2014 - 07/2016
• Lead stylist for vlogger series (Betch, DreamWorks, Sleep Tight)
• Collaborated with client + talent for creative wardrobe content
Hudson Jeans
International Project Manager | 11/2013 - 08/2014
• Lead project manager on private label for international distributors
• Forecasted web sales, budgets, and contributed to product launches
Mighty Fine Inc.
Ecommerce Merchandiser/Project Manager | 03/2011 - 09/2013
• Collaborated with clients in collection development +
pop culture trends
• Directed retailer/licensor relationships through seasonal
campaigns on social media platforms
• Developed creative representation at industry trade shows, markets
+ events
Jenny Han
Account/Marketing Manager | 04/2008 - 02/2011
• Managed accounts from specialty, majors + flash sites
• Provided client service + marketing campaigns for PR channels
Goldenbleu
Marketing Manager | 07/2006 - 01/2008
•Provided account management to specialty stores (Amazon, Shopbop, Revolve, Zappos)
major department stores (Neiman Marcus, Nordstrom, Saks) and off pricers (Billion Dollar Babes, Loehman’s)
•Provided client service including return authorization, accounting inquiries and purchase order management
•Worked with marketing team to develop company website and e-commerce
•Promoted brand awareness with press in publications, television, celebrity clientele, and sale events
Sephora.com LLC
Account Executive | 03/2006 - 07/2006
•Placed direct orders for clients and provided consultative product advice
•Worked with marketing to develop and implement print/online promotions
Gap Inc
Visual Merchandiser | 10/2005 - 02/2006
•Concepted and created brand-appropriate window and in-store displays
•Assisted merchandisers and corporate stylists to ensure brand integrity
Nordstrom Product Group
Intern | 06/2002 - 08/2002
•Assisted Brass Plum product development team on Spring/Summer collection
•Aided in sampling, production, and presentations for the buying team